The process of building,maintaining,and using customer databases and other databases for the purpose of contacting,transacting,and building customer relationships is called ________.
A) data warehousing
B) datamining
C) database marketing
D) custom marketing
E) electronic marketing

Question

Quizplus · Accepted Answer

Database marketing is the process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships. Data warehousing refers to the collection and storage of data from various sources, while data mining involves analyzing data to discover patterns or relationships. Custom marketing and electronic marketing are not specific terms related to database marketing.

The Process of Building,maintaining,and Using Customer Databases and Other Databases