Typically,________ gains the most benefit from introducing a frequency program.
A) the first company to introduce a frequency program in an industry
B) the fast follower, who is second to introduce a frequency program in an industry,
C) the industry sales leader
D) the niche player in the industry
E) the low-cost leader in the industry

Question

Quizplus · Accepted Answer

The first company to introduce a frequency program in an industry typically gains the most benefit as they can set the standard, capture customer loyalty early, and create barriers to entry for competitors.

Typically,________ Gains the Most Benefit from Introducing a Frequency Program