Although actual costs vary from business to business depending on the complexity of the sales process,the most expensive customer acquisition method based on cost per solicitation is ________.
A) personal selling
B) direct mail
C) telemarketing
D) banner advertisements
E) e-mail

Question

Quizplus · Accepted Answer

Personal selling involves direct contact with potential customers and can be very expensive due to the high salaries and commissions earned by salespeople. It also requires a lot of time and effort to cultivate relationships with prospects and close sales. On the other hand, direct mail, telemarketing, banner advertisements, and e-mail may have lower costs per solicitation, but may not be as effective in converting prospects into customers.

Although Actual Costs Vary from Business to Business Depending on the Complexity