One of the traps of instituting a price decrease is when that low price buys market share in the short term.The same customers will shift to any lower-priced product that may come along.This trap is called ________.
A) low-price trap
B) market-loyalty trap
C) shallow-pockets trap
D) low-quality trap
E) fragile-market-share trap

Question

Quizplus · Accepted Answer

The described trap is called the "fragile-market-share trap" where market share is gained through a low price, but customers will quickly shift to any lower-priced product that comes along, making the market share gained very fragile.

One of the Traps of Instituting a Price Decrease Is