The ____________ that follows the brand name is often a concise means of conveying category origin.
A)exemplars
B)product descriptor
C)category benefits
D)deliverability variables
E)counter examples

Question

Quizplus · Accepted Answer

A product descriptor is typically a word or phrase that follows the brand name and provides information about the category or type of product being sold. For example, "Coca-Cola Classic" uses the descriptor "Classic" to indicate that it is the original formulation of the soda. The descriptor helps to differentiate the product from other versions or competitors in the same category.

The ____________ That Follows the Brand Name Is Often a Concise