A ________ is an external translation that attempts to creatively engage consumers.
A)brand vision
B)brand extension
C)brand architecture
D)brand slogan
E)brand alliance

Question

Quizplus · Accepted Answer

A brand slogan is a phrase or series of words that are combined in a special way to identify a product or company. These slogans are designed to be catchy and memorable to creatively engage consumers and communicate significant benefits, values, or features of the brand.

A ________ Is an External Translation That Attempts to Creatively