Sally Sim is an up-and-coming marketing manager for a large department store chain. Ms.Sim has distinguished herself with bold strategies such as launching attacks on her primary competitor from several fronts,including advertising,new store openings,and new distributor alliances.Which of the following market challenger attack strategies is Ms.Sim using to attack her competition?
A)frontal attack
B)bypass attack
C)guerrilla attack
D)flank attack
E)encirclement attack

Question

Quizplus · Accepted Answer

Ms. Sim is using an encirclement attack strategy, as indicated by her comprehensive approach of launching attacks on her primary competitor from several fronts, including advertising, new store openings, and new distributor alliances. This strategy involves attacking the competitor from all sides with the aim of gaining a significant market share.

Sally Sim Is an Up-And-Coming Marketing Manager for a Large