Diageo acquired most of Seagram's brands in 2001 and spun off Pillsbury and Burger King so it could concentrate on powerhouse alcoholic beverage brands such as Smirnoff vodka,J&B scotch,and Tanqueray gin.In this example,Diageo is employing a ________ strategy.
A)preemptive defense
B)counteroffensive defense
C)mobile defense
D)flank defense
E)contraction defense

Question

Quizplus · Accepted Answer

Diageo is employing a contraction defense strategy by divesting non-core businesses and focusing on its core alcoholic beverage brands.

Diageo Acquired Most of Seagram's Brands in 2001 and Spun