Even when the target market is described in __________ terms (say,a personality type),the link back to demographic characteristics is needed to estimate the size of the market and the media that should be used to reach it efficiently.
A)non-demographic
B)non-geographic
C)non-behavioral
D)non-psychographic
E)demographic

Question

Quizplus · Accepted Answer

The correct answer is "non-demographic" because the sentence contrasts the use of personality types (a psychographic segmentation method) with the need to link back to demographic characteristics for market size estimation and media selection.

Even When the Target Market Is Described in __________ Terms