Clarity,relevance,distinctiveness,and consistency are factors that influence the ________ of the brand value chain.
A)program multiplier
B)brand multiplier
C)market multiplier
D)customer multiplier
E)profit multiplier

Question

Quizplus · Accepted Answer

These factors influence the program multiplier, which assesses the effectiveness of marketing programs in building brand value.

Clarity,relevance,distinctiveness,and Consistency Are Factors That Influence the ________ of the Brand