________ marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.
A) Niche
B) Holistic
C) Relationship
D) Supply chain
E) Demand-centered

Question

Quizplus · Accepted Answer

The statement refers to a marketing approach that takes into account the interconnectedness of various marketing activities and processes. This approach is known as holistic marketing. Option A (Niche) refers to a marketing approach that involves catering to the needs of a specific segment or group of customers. Option C (Relationship) refers to a marketing approach that focuses on building long-term relationships with customers. Option D (Supply chain) refers to the network of businesses and organizations involved in the creation and delivery of a product. Option E (Demand-centered) refers to a marketing approach that takes into account the needs and wants of customers in developing marketing strategies.

________ Marketing Is Based on the Development, Design, and Implementation