Which of the following is NOT one of the specific branding guidelines for small businesses?
A) Creatively conduct low-cost marketing research.
B) Leverage as many secondary associations as possible.
C) Focus on building one or two strong brands based on one or two key associations.
D) Create buzz and a loyal brand community.
E) Use a trial-and-error approach.

Question

Quizplus · Accepted Answer

Small businesses should focus on strategic, well-planned approaches to branding rather than a trial-and-error method, which can be costly and inefficient. The other options (A, B, C, D) are considered effective strategies for small businesses to establish and grow their brands.

Which of the Following Is NOT One of the Specific