The customer-value hierarchy consists of the basic product, core benefit, expected product, augmented product, and the consumption system.

Name: The customer-value hierarchy consists of the basic product, core benefit, expected product, augmented product, and the consumption system.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The correct order is core benefit, basic product, expected product, augmented product, and potential product. The "consumption system" is not a standard part of the customer-value hierarchy model.

The Customer-Value Hierarchy Consists of the Basic Product, Core Benefit