Consumer preferences for alternative product concepts can be measured with conjoint analysis.

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Conjoint analysis is a research method used to understand consumer preferences for alternative product concepts, and it involves presenting respondents with a set of products or product attributes and asking them to indicate their preferences. Based on the choices that respondents make, the researcher can estimate the relative importance of different product attributes and identify the product features that are most appealing to consumers.

Consumer Preferences for Alternative Product Concepts Can Be Measured with Conjoint