The ________ technique for stimulating creativity lists all the characteristics of an object and then modifies each to try to arrive at a new idea.
A) reverse assumption analysis
B) lateral marketing
C) attribute listing
D) forced relationship
E) morphological analysis

Question

Quizplus · Accepted Answer

The technique described is known as attribute listing, where one lists all the characteristics of an object and then modifies each to try to arrive at a new idea. Reverse assumption analysis involves taking the opposite assumption of a situation to generate new ideas. Lateral marketing involves applying marketing techniques from one industry to another. Forced relationship involves forcing connections between unrelated items. Morphological analysis involves breaking down a problem into smaller parts and then exploring their various combinations.

The ________ Technique for Stimulating Creativity Lists All the Characteristics