After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of return on its investment. The company is looking to ________.
A) maximize market share
B) skim the market
C) become a product-quality leader
D) survive in the market
E) maximize current profit

Question

Quizplus · Accepted Answer

The company's goal is to gain the highest rate of return on its investment by pricing its product accordingly. This indicates that the company's priority is to maximize its current profit.

After Estimating the Demand and Costs Associated with Alternative Prices