Which of the following parameters forms the basis for measuring sponsorship effectiveness using demand-side methods?
A) impact on market share of sponsor
B) amount of time a brand is clearly visible on a television screen
C) amount of relevant newsprint mentioning the sponsor
D) influence on consumers' brand knowledge of the sponsor
E) net impact on the sponsor's bottom line

Question

Quizplus · Accepted Answer

Demand-side methods focus on measuring the impact of sponsorship on consumers, including their brand knowledge of the sponsor. Options A, B, C, and E are more aligned with supply-side methods, which focus on the exposure and reach of the sponsorship.

Which of the Following Parameters Forms the Basis for Measuring