If Jose is describing chip processing speeds and memory capacity, he is describing the ________ of his firm's offering in the FABV approach.
A) features
B) advantages
C) benefits
D) value
E) macroenvironment

Question

Quizplus · Accepted Answer

Features in the FABV (Features, Advantages, Benefits, Value) approach specifically refer to the characteristics of a product, such as chip processing speeds and memory capacity.

If Jose Is Describing Chip Processing Speeds and Memory Capacity