After computing averages and measures of dispersion for the major variables and applying advanced statistical techniques and decision models in the hope of discovering additional findings from the gathered information, researchers ________.
A) define the problem, the decision alternatives, and the research objectives
B) present findings relevant to the major marketing decisions facing management
C) evaluate the costs associated with data collected
D) analyze the appropriateness of the data sources used
E) develop the research plan

Question

Quizplus · Accepted Answer

After analyzing the data and applying advanced statistical techniques, the next step for researchers is to present their findings that are relevant to major marketing decisions facing management. This helps in making informed and data-driven decisions. Option A relates to the initial step of the research process, option C is more about the cost-benefit analysis of the research, option D is about the quality of data sources, and option E is about planning the research process.

After Computing Averages and Measures of Dispersion for the Major