Activists used ________ to populate the Internet with unflattering information about Nike.
A) banner ads
B) YouTube videos
C) goodwill
D) search engine optimization
E) brand studies

Question

Quizplus · Accepted Answer

Search engine optimization involves manipulating search engines to prominently display certain web pages in search results. Activists used this tactic to ensure that negative information about Nike appeared at the top of search results when people searched for the company online, making it more difficult for Nike to control its online reputation.

Activists Used ________ to Populate the Internet with Unflattering Information