A ________ is an organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for lead generation, lead qualification, sale of a product or service, or maintenance of customer relationships.
A) customer database
B) customer mailing list
C) customer-performance scorecard
D) customer profitability analysis
E) customer-value hierarchy

Question

Quizplus · Accepted Answer

The definition provided for the blank perfectly matches the concept of a customer database, which is an organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for lead generation, lead qualification, sale of a product or service, or maintenance of customer relationships. Therefore, the best choice is A. Customer mailing list is a less comprehensive concept than the customer database and focuses only on contact information. A customer-performance scorecard is a measurement system used to track customer-related metrics. A customer profitability analysis is a tool used to assess the profitability of individual customers. A customer-value hierarchy is a means to categorize customers by the value they provide to the company.

A ________ Is an Organized Collection of Comprehensive Information About