Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.
A) market partitioning
B) brand association
C) market valuation
D) market estimation
E) market identification

Question

Quizplus · Accepted Answer

Market partitioning involves identifying the hierarchy of attributes that guide consumer decision making, helping marketers understand different competitive forces and how these attribute sets are formed.

Marketers Need to Identify the Hierarchy of Attributes That Guide