________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
A) Demand
B) Learning
C) Economic
D) Psychological
E) Demographic

Question

Quizplus · Accepted Answer

The statement describes the principles of Learning theory, which is based on the idea that consumers can be conditioned to respond positively to a product by using motivational cues and reinforcement. This theory emphasizes the importance of associating products with strong drives or needs, such as hunger or pleasure, in order to create demand.

________ Theory Teaches Marketers That They Can Build Demand for a Product