Framing occurs when customers are given a perspective or point of view that allows the firm to "put its best foot forward."

Question

Quizplus · Accepted Answer

Framing is a communication technique used by firms to influence consumers' perceptions by presenting information in a way that highlights certain aspects and downplays others. The goal is to create a positive impression by emphasizing the most favorable aspects of the product or service. Therefore, the statement is true.

Framing Occurs When Customers Are Given a Perspective or Point