In the early stages of _____, executives map out elaborate channel networks only to find out later that no independent intermediaries exist for the firm's product in the geographic region.
A) consumer research
B) product planning
C) channel design
D) mission statement development

Question

Quizplus · Accepted Answer

All too often in the early stages of channel design, executives map out elaborate channel networks only to find out later that no such independent intermediaries exist for the firm's product in selected geographic areas.

In the Early Stages of _____, Executives Map Out Elaborate