Gateway 2000 sold computers through a variety of methods which included telemarketing, catalog selling, and cable selling, and online selling. Identify the type of channel used by Gateway 2000.
A) Direct channel
B) Indirect channel
C) Peer to peer marketing
D) Indirect marketing

Question

Quizplus · Accepted Answer

Some manufacturers use a direct channel, selling directly to a market. For example, Gateway 2000 sold computers through the mail without the use of other intermediaries.

Gateway 2000 Sold Computers Through a Variety of Methods Which