Research has found that the most common pricing objectives are pricing to achieve a target return of investment, stabilization of price and margin, pricing to meet or prevent competition, and pricing
A) in accordance with policies and procedures.
B) to eliminate purchasing roles.
C) to achieve a target market share.
D) to increase personal selling.

Question

Quizplus · Accepted Answer

Research has found that the most common pricing objectives are (1) pricing to achieve a target return on investment, (2) stabilization of price and margin, (3) pricing to achieve a target market share, and (4) pricing to meet or prevent competition.

Research Has Found That the Most Common Pricing Objectives Are