Which of the following is not a commonly used pricing objective?
A) Establishing leader pricing for all product lines.
B) Stabilization of price and margin.
C) Pricing to meet or prevent competition.
D) Pricing to achieve a target market share.

Question

Quizplus · Accepted Answer

Research has found that the most common pricing objectives are (1) pricing to achieve a target return on investment, (2) stabilization of price and margin, (3) pricing to achieve a target market share, and (4) pricing to meet or prevent competition.

Which of the Following Is Not a Commonly Used Pricing