Which of the following best illustrates an external source of data that could be used with a marketing decision support system?
A) Information on sales territories' allocated to the various salespeople.
B) Company expenditures on personal selling.
C) Average size of commissions paid to sales personnel.
D) Information on advances in the field of software technology.

Question

Quizplus · Accepted Answer

External information is gathered from outside the organization and concerns changes in the environment that could influence marketing strategies.

Which of the Following Best Illustrates an External Source of Data