An advantage of using focus groups is that
A) data can be collected quickly and at a relatively low cost.
B) it uses expert moderators.
C) it covers a broad geographic dispersion.
D) surveys can be answered at convenience of the respondents.

Question

Quizplus · Accepted Answer

Focus groups can typically be conducted in a short amount of time and with a smaller budget compared to other research methods, such as large-scale surveys. However, focus groups may not be geographically widespread or have expert moderators.

An Advantage of Using Focus Groups Is That