Musicians, Whether as Part of a Group or a Solo

Musicians, whether as part of a group or a solo act, use market segmentation. The type of music played typically determines what segments will be targeted. A Kentucky band that plays country-western hip-hop music will most likely have trouble meeting which of the segmentation criteria if it were to try to go national?

A) Measurable
B) Maintainable
C) Marketable
D) Meaningful