What does the term "horizontal dimension" in VALS refer to?
A) Secondary needs
B) Resources
C) After-sale service
D) Primary motivation

Name: What does the term "horizontal dimension" in VALS refer to? A) Secondary needs B) Resources C) After-sale service D) Primary motivation
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Question

Quizplus · Accepted Answer

According to VALS, the main dimensions of the segmentation framework are primary motivation (the horizontal dimension) and resources (the vertical dimension).

What Does the Term "Horizontal Dimension" in VALS Refer To