What is post hoc segmentation?
A) An approach in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market.
B) An approach in which people are grouped into segments on the basis of research findings.
C) Marketing managers finding a solution to an advertising and promotion problem.
D) Basis of a solution to challenges created by cross-functional teams within organizations.

Question

Quizplus · Accepted Answer

Post hoc segmentation is an approach in which people are grouped into segments on the basis of research findings.

What Is Post Hoc Segmentation