Over-positioning is defined as:
A) Giving buyers a too-broad picture of the company
B) Positioning the company on a level above its par
C) Giving buyers a too-narrow picture of the company
D) Failing to ever positioning the company at all

Question

Quizplus · Accepted Answer

Over-positioning refers to giving buyers a too-narrow picture of the company or its products/services, which can lead to exclusivity or alienation of potential customers. This can result in the company missing out on a wider market or losing customers who don't fit into the narrow positioning.

Over-Positioning Is Defined As