Question 1

The Quantcast database provides audience demographics of website users

Accepted Answer

Quantcast database provides demographic data on website users such as age, gender, income level, education, and interests.

Question 2

&#34;Are my audience members single or married?&#34; is an example of a psychographic question

Accepted Answer

"Are my audience members single or married?" is an example of a demographic question, as it is asking about a factual characteristic of the audience members. Psychographic questions, on the other hand, ask about attitudes, beliefs, values, and lifestyle habits.

Question 3

Psychographic data consists of information based on social, economic, and geographic categories

Accepted Answer

Psychographic data consists of information based on personality traits, values, attitudes, interests, and lifestyles. It is not solely based on social, economic, and geographic categories.

Question 4

Marketing a new camellia-scented cologne to Latinos who associate the flower with funerals is a bad idea. The designer could have anticipated this marketing disaster with an audience analysis

Accepted Answer

By conducting an audience analysis, the designer could have identified this potential issue and adjusted their marketing strategy accordingly to avoid the marketing disaster. This demonstrates the importance of understanding cultural associations and perceptions when targeting specific audience segments.

Question 5

&#34;What are their motives for being in the audience?&#34; is an example of a psychographic question

Accepted Answer

Psychographic questions are concerned with understanding the attitudes, beliefs, values, and motivations of a target audience. The question "What are their motives for being in the audience?" relates to understanding the motivations of the audience and is therefore an example of a psychographic question.

Deck 22: What Methods Can I Use to Analyze My Audience?