Deck 13: Web Promotion & A Brief Look at Javascript and Jquery

Question 1

A function can ______ a value to indicate success or failure.

A) pass
B) set
C) return
D) none of the above

Answer 1

C

Question 2

Which of the following will assign the value "Smith" to the variable customerName?

A) customerName = > "Smith";
B) customerName < = "Smith";
C) customerName = = "Smith";
D) customerName = "Smith";

Answer 2

D

Question 3

The code to access the contents of an input box named email on a form is

A) document.forms[0].email
B) document.forms[0].email.value
C) document.forms[0].email.contents
D) document.forms[0].email.data

Answer 3

B

Question 4

The _______________property can set the background color of the document.

A) document.background
B) document.bgcolor
C) document.color
D) document.backgroundcolor

Question 5

Select the comparison operator to use when testing a condition for equality.

A) =
B) ==
C) < >
D) none of the above

Question 6

A _____ is an action that can be performed with an object.

A) property
B) method
C) variable
D) function

Question 7

The _______ defines every object and element on a web page.

A) Document Object Model
B) Browser
C) Operating System
D) None of the above

Question 8

Select the technology that was developed by a joint effort between Netscape and Sun Microsystems.

A) Java
B) JavaScript
C) Flash
D) Ajax

Question 9

A ______ is an attribute or characteristic of an object.

A) property
B) method
C) variable
D) function

Question 10

Use the ____________ method to write text to a web page.

A) document.write()
B) document.code()
C) document.text()
D) document.new()

Question 11

The __________ event handler is triggered when the visitor places their mouse on an object.

A) onclick
B) onmouseout
C) onmouseover
D) onmousehover

Question 12

Select an appropriate use of JavaScript:

A) form validation
B) sending e-mail
C) both a and b
D) none of the above

Question 13

Select the valid JavaScript variable name below:

A) prompt
B) myName
C) my Name
D) visitor'sName

Question 14

A ______ is a reusable block of JavaScript statements.

A) property
B) method
C) variable
D) function

Question 15

A __________ is a term used to describe a select list that allows the user to select an option to load another web page.

A) navigation
B) page header
C) jump menu
D) none of the above

Question 16

The _____ method displays a message to the user and contains one button.

A) prompt()
B) alert()
C) message()
D) none of the above

Question 17

JavaScript can be described as:

A) an object-oriented scripting language
B) an easy form of Java
C) a language created by Microsoft
D) none of the above

Question 18

In the context of web page interactivity, an _________ can be described as an action taken by the user.

A) object
B) event
C) tag
D) browser

Question 19

Select the true statement from those listed below.

A) < script > tags are used to contain JavaScript statements
B) < script > tags can be placed in both the header and the body section of a web page
C) < script > tags are read by the browser
D) All of the statements above are true

Question 20

How many scripts can be embedded in an XHTML document?

A) Not more than one
B) Two scripts
C) One script in the header section and one script in the body section
D) As many as you need

Question 21

Uses for meta tags include:

A) to indicate that a web page should not be indexed
B) to indicate the character encoding for a web page
C) to indicate a description of a website
D) all of the above

Question 22

Select the jQuery code that will set the background color of all li elements to green.

A) $('li').style('background-color', 'green');
B) $('li').html('background-color', 'green');
C) $('li').attr('background-color', 'green');
D) $('li').css('background-color', 'green');

Question 23

Select the true statement:

A) You need to purchase the jQuery library.
B) The jQuery library is available online through a CDN
C) All browsers automatically include the jQuery library
D) None of the above statements is true.

Question 24

Select the true statement below.

A) Paying to be listed preferentially in a search engine is considered by many organizations to be a justified cost of doing business.
B) Submit your site to search engines before it is finished.
C) It only takes a few minutes to be listed in a search engine.
D) All of the statements above are true.

Question 25

Other parts of a web page that a search engine robot may examine include:

A) page title
B) text in headings and paragraphs
C) links
D) all of the above

Question 26

Banner ads benefit websites by________.

A) bringing many new visitors to your site
B) increasing awareness of the website
C) both bringing many new visitors and increasing awareness of the site
D) None of the above

Question 27

Select the true statements about meta tags.

A) They may be placed anywhere in the web page.
B) They may be used by search engines to index a web page
C) They must be present or the page will not be indexed.
D) All of the above are true.

Question 28

jQuery is

A) an application developed by Microsoft
B) a free open-source JavaScript library
C) an application developed by Adobe
D) none of the above

Question 29

Chapter13Test
CHAPTER 13 Web Promotion

Question 30

Select the components of a search engine.

A) robot
B) database
C) search form
D) all of the above

Question 31

The first step in submitting your web site to search engines and search directories is to

A) join an affiliate program
B) visit the search engine and submit your web site
C) prepare your pages for search engines by adding keyword and description meta tags to your pages
D) none of the above

Question 32

The ability to keep web page visitors at your site is called _______.

A) link popularity
B) stickiness
C) attention
D) None of the above

Question 33

Search indexes are different from search engines because:

A) Search engines are larger
B) Search indexes have a human being review your web site
C) Search engines are easier to use
D) None of the above.

Question 34

Website promotion methods include:

A) banner ads
B) word of mouth
C) newsletters
D) all of the above

Question 35

Select the best description of an "impression".

A) a search form is completed
B) a visitor recommends your site to a friend
C) your site is listed in a search engine
D) your ad is viewed by a website visitor

Question 36

__________ are the most popular method used by visitors to find web sites.

A) banner ads
B) hearing about web sites on TV
C) search engines
D) personal recommendations

Question 37

A rating determined by a search engine based on the number of links to a particular site and the qualities of those links is called ________.

A) link checking
B) reciprocal linking
C) link popularity
D) None of the above

Question 38

When using jQuery, what is used to determine when the web page's DOM has been fully loaded by the browser?

A) $(document).onload()
B) $(document).ready()
C) $(html).loaded()
D) $(document).onload()

Question 39

Information about which keywords are bringing visitors to your website can be found in the _______.

A) web position log
B) website log
C) search engine file
D) None of the above

Question 40

Using ________ as a promotion method will bring return visitors to your site.

A) newsletters
B) banner exchanges
C) TV ads
D) none of the above

Question 41

Which jQuery method has the purpose of getting or setting the value of an HTML attribute?

A) attr()
B) html()
C) css()
D) style()

Question 42

_____ Yahoo! is the most popular search engine.

Question 43

The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage is called _________________.

A) search engine optimization
B) social media optimization
C) Web analytics
D) search engine results

Question 44

Select the true statement below.

A) Using tables can improve your search engine optimization.
B) Content contained within Flash media is invisible to search engines.
C) Your HTML code must be valid in order to be listed in search engine results.
D) Descriptive page titles and heading tags with appropriate keywords can help with search engine optimization.

Question 45

_____ XML Sitemap is an XML file that is used by search engines but is not accessed by your web page visitors.

Question 46

The price you are charged if you sign up for a paid sponsor or ad program and a visitor clicks on a link to your website.

A) CPL
B) CTR
C) CPM
D) CPC

Question 47

The term _________________ refers to configuring a web page so that it can be easily linked to from social bookmarking and social networking sites.

A) search engine optimization
B) social media optimization
C) Web analytics
D) search engine results page

Question 48

_____ In an affiliate program a website (the affiliate) promotes another website's products or services (the merchant) in exchange for a commission.

Question 49

Click thru rate (CTR) is the

A) ratio of the number of times an ad is clicked to the number of times it is viewed.
B) the rate you pay for each time a visitor clicks on your ad
C) the rate you pay for each time a visitor clicks on your ad and makes a purchase
D) the number of new visitors to your site each day