Deck 4: Using Design Thinking

Question 1

The text defines design thinking as a process used to ______.

A)enhance aesthetics in product design
B)determine financial risk and cost projections
C)improve strategic thinking and analytical thinking
D)solve complex problems and navigate uncertain environments

Answer 1

D

Question 2

Rosario is passionate about design thinking.She was approached to design an automatic door system that would shield nursing home residents from extreme weather as they travel between facility buildings.As part of her process,she talked to residents about what was important to them,interviewed staff,and observed the ways the current doors were used in order to better meet the needs of the people actually using the doors.This shows that Rosario possesses what essential skill for design thinkers?

A)curiosity
B)contextual thinking
C)innovative thinking
D)empathy

Answer 2

D

Question 3

Desirability in design thinking refers to which of the following concepts?

A)The idea improves upon the competition.
B)The idea is feasible.
C)The idea gives people something they need.
D)The idea is viable.

Answer 3

C

Question 4

Design thinking applies to ______.

A)executive-level employees only
B)users
C)everyone,regardless of experience level
D)college graduates only

Question 5

In addition to understanding how people do things,empathy helps you understand ______.

A)what markets respond to
B)why industries boom and bust
C)why people do things
D)how product lifecycles work

Question 6

What is the best description of divergent thinking?

A)You narrow down your ideas to which ones are the most practical.
B)You follow tangents of thought that lead you away from the starting thought.
C)You expand your perspective to generate as many ideas as possible.
D)You follow traditional problem-solving methods.

Question 7

What company states "thinking like a designer can transform the ways organizations develop products,services,process,and strategy"?

A)Google
B)IDEO
C)Shay Jaffar
D)Pepsi

Question 8

What is one of the biggest obstacles to design thinking?

A)lack of knowledge
B)inexperience
C)fear of failure
D)lack of financial resources

Question 9

In the context of design thinking,what term is used to refer to human emotions and desires?

A)sensitivity
B)initiating desires
C)needs
D)stimuli

Question 10

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

A)We encourages collaboration.
B)We is a polite way of asking for help.
C)We suggests that everyone is expected to provide input.
D)We means that the speaker does not have the answer.

Question 11

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of might?

A)Might assumes an attitude of power.
B)Might invites people to suggest ideas without wondering if they are viable.
C)Might assumes that all answers are workable.
D)Might assumes some editing of ideas.

Question 12

What concept in design thinking is described by the question "how sustainable is the idea in the long term?"

A)feasibility
B)viability
C)durability
D)desirability

Question 13

How does IDEO look at the design-thinking process?

A)It requires a series of successive steps.
B)It is a circular process with no specific start or end.
C)It occurs in overlapping phases.
D)It follows a predictive approach.

Question 14

The starting point of human-centered design thinking is which of the following?

A)Will the idea make money?
B)Can it be done?
C)What do people need?
D)How can this product or service be improved?

Question 15

What are the three criteria for a successful idea in design thinking?

A)feasibility,market competitiveness,longevity
B)feasibility,financial benefit,market competitiveness
C)creativity,feasibility,financial benefit
D)feasibility,viability,desirability

Question 16

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

A)They observed nurses.
B)They interviewed the key stakeholders.
C)They reviewed all nurse and patient complaints.
D)They interviewed patients,nurses,and families of patients.

Question 17

What concept in design thinking is described by the question "what can be possibly achieved in the near future?"

A)feasibility
B)viability
C)durability
D)desirability

Question 18

When the CEO of IDEO,Tim Brown,says,"How Might We?," what is the significance of how?

A)How assumes that the answer is unknown.
B)How invites others to participate in the solution.
C)How implies that there is a solution that only needs to be discovered.
D)How implies a challenge of doubt.

Question 19

When IDEO assisted Rise Science,they collaborated to ______.

A)figure out people's sleep needs
B)identify opportunities for change
C)predict user numbers
D)analyze personnel changes

Question 20

______ is a toolkit for an entrepreneur to solve complex problems for people.

A)One-on-one interviewing
B)Design thinking
C)Product brainstorming
D)Social media

Question 21

In the AEIOU model,what does I stand for?

A)inspiration
B)indication
C)interactions
D)idea

Question 22

During what phase of design thinking are ideas generated through the ideation process are transformed into concrete actions?

A)action
B)inspiration
C)ideation
D)implementation

Question 23

Recognizing patterns generates ______ that let entrepreneurs see everyday objects in new light.

A)insights
B)actions
C)demand
D)observation

Question 24

Needs we have but don't know we have are called ______ needs.

A)unknown
B)latent
C)sleeping
D)nascent

Question 25

What is the best description of convergent thinking?

A)a voting process that chooses the best ideas
B)a process that helps people think in the same way
C)a way of identifying which ideas have the most potential
D)an abstract-thinking process used in creative thinking

Question 26

Steve Jobs was very good at identifying customers' ______.

A)desires
B)latent needs
C)musical aspirations
D)geographic locations

Question 27

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

A)new knowledge of consumer application
B)viability of a product
C)insight into consumer behavior
D)expanded experience

Question 28

An entrepreneur is known to participants but maintains a neutral stance.What type of observation technique is used?

A)observer as a participant
B)participant as observer
C)complete observer
D)complete participant

Question 29

In the acronym AEIOU,what does A stand for?

A)alternatives
B)activities
C)attitude
D)assessment

Question 30

Insight might best be described as which of the following?

A)observing people and gathering information
B)an idea generated from combining an obvious observation with a potential solution
C)a question raised while observing
D)an interpretation of observation information that drives opportunities

Question 31

Drew notices that her electric cables and cords are unsightly and could cause someone to trip.She asks,"How might these wires be secured differently?" This question is known as which of the following?

A)an initiating question
B)a design challenge
C)a customer vision
D)an end state

Question 32

The main purpose of the implementation phase is to do which of the following?

A)Choose the best ideas and move forward with them.
B)Eliminate all but the best ideas.
C)Test assumptions of new ideas to shape them into viable opportunities.
D)Start creating the designs selected through previous phases.

Question 33

In the context of design thinking,what is meant by inspiration?

A)an emotional moment that stirs creativity
B)an idea for a product,service,or solution
C)a motivation or promise of reward
D)the problem or opportunity that triggers the search for a solution

Question 34

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

A)How can we create a plane seat for baby boomers?
B)How can we create better revenues?
C)How can we create a more comfortable seat for business travelers?
D)How can we create a seat that looks like it was created between 1946 and 1964?

Question 35

How are ideas tested in the implementation stage?

A)through detailed,high-cost experiments
B)through rapid prototyping
C)by designing the final product
D)by producing products and having the customer use them

Question 36

Being a keen observer requires ______.

A)funding
B)practice
C)natural skills
D)willing participants

Question 37

According to the textbook,what type of observation is used with inner-city cultures?

A)complete observer
B)observer as a participant
C)participant as observer
D)complete participant

Question 38

In the inspiration phase,closely monitoring the behavior and activities of users in their own environment is called ______.

A)environmental scanning
B)capturing
C)observation
D)situational monitoring

Question 39

How does the text define inspiration?

A)the development of a design challenge and deeper understanding of users
B)the process of generating and developing new ideas
C)the process of testing assumptions to shape them into viable opportunities
D)the action of closely monitoring the behavior and activities of customers

Question 40

In the design-thinking process,generating and developing new ideas based on observations gained during the inspiration process is called ______.

A)brainstorming
B)inspiration
C)generation
D)ideation

Question 41

"How might we redesign how adults learn online?" is an example of which of the following?

A)a design process
B)a design solution
C)a design challenge
D)an ideation

Question 42

What is a way to increase your powers of observation?

A)change your personal routines
B)walk the same way to class every day
C)discuss brainstorming with your roommate
D)learn to read people's faces

Question 43

In the context of design thinking,what kind of thinking allows us to move from openness to understanding,from abstract to concrete,and from what is to what can be?

A)inspirational
B)convergent
C)desirable
D)guided

Question 44

Which of the following would indicate that an interviewer is actively listening?

A)The interviewer reflects back or paraphrases what the person just said.
B)The interviewer engages in normal conversation,giving their opinions to the interviewee.
C)The interviewer interrupts the interviewee in order to stay on track and ask further questions.
D)The interviewer stays one step ahead of the conversation,anticipating the next question.

Question 45

Why is design thinking important as an entrepreneurial skill?

A)It reduces the cost of engineering and production.
B)Today's businesses are faced with complex challenges with no easy answers.
C)Today's customers are less engaged with products.
D)It is difficult to get quality products at a reduced price.

Question 46

An empathy map is a tool that helps you ______.

A)rate the emotional content of an interview
B)collate and integrate your interview data to discover new insights
C)organize your thoughts during the interview
D)define your assumptions and beliefs

Question 47

To develop empathy,design thinkers make use of what two primary tools?

A)testing and surveying
B)immersion and pattern recognition
C)research and needs assessment
D)interviewing and observation

Question 48

What is the golden rule of interviewing?

A)Consistently ask the questions as written.
B)Keep focused on the questions you need to ask.
C)Actively listen to the other person.
D)Try to use "yes" and "no" answers for easier recording and clarity.

Question 49

A small and diverse group meets to brainstorm ways they can raise money for a new theater group and establishes no suggestions are off-limits.In what type of thinking is the group engaged?

A)inspirational
B)convergent
C)divergent
D)guided

Question 50

Brainstorming requires that no idea be criticized until all ideas have been expressed.

Question 51

The concept of design thinking aligns with many of the facets of The Practice of Entrepreneurship.

Question 52

In the inspiration phase,observation is an interpretation of a realization that provides a new understanding of human behavior.

Question 53

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be your appropriate next step?

A)Terminate the interview; this person will not give you knowledgeable information.
B)Ask him about the new debit card concept anyway.
C)Explore why he hates debit cards.
D)Ask about a similar product,but not the debit card.

Question 54

Why is it important to support "wild ideas" during brainstorming sessions?

A)It encourages critical analysis.
B)Wild ideas are easier to think of.
C)It saves people embarrassment.
D)Wild ideas can often give rise to creative leaps.

Question 55

According to the authors of Designing for Growth,what question encourages you to imagine all of the possibilities without regard to the reality of the ideas?

A)What is?
B)What if?
C)What wows?
D)What works?

Question 56

The best way to discover latent needs is to interview people.

Question 57

What is the "peeling the onion" method of interviewing?

A)Keep asking "why" questions until you understand the core root of the problem.
B)Ask questions slowly and take your time.
C)Start with questions you think people will want to answer most.
D)Ask leading questions to guide the interviewee.

Question 58

Interviews should have open-ended questions.Which of the following is an open-ended question?

A)What concerns would you have in using this product?
B)Have you used this product in the past?
C)Are you comfortable with using this product?
D)Would you purchase this product?

Question 59

What would be the insight if an empathy map revealed that someone said he enjoyed being a vegetarian,but sighed and said that he had trouble making food so that the family would not miss meat?

A)The person is struggling with being a vegetarian.
B)There is a conflict between his enjoyment and the goal of serving the family what they like.
C)Vegetarian diets cause family discord.
D)The interviewee resents nonvegetarians.

Question 60

According to the authors of Designing for Growth,what question focuses on making decisions about what the customer really wants?

A)What is?
B)What if?
C)What wows?
D)What works?

Question 61

Empathy helps us understand how people do things but not why they do them.

Question 62

An empathy map can spot contradictions and certain tensions which can spark a whole host of interesting insight.

Question 63

In the peel-the-onion approach to interviewing,the interviewer begins with the core root of the problem and then explores solutions.

Question 64

In the participant-as-observer approach,researcher is known by the participants and considered a friend or colleague.

Question 65

When interviewing a person,parroting should always be avoided.

Question 66

In the observer-as-participant approach,the observer must maintain a neutral stance.

Question 67

Swedish students realized that while people may have said they did not wear bicycle helmets because of safety-related reasons,the moment of insight came when they realized that the actual reason was because the helmets were unattractive.

Question 68

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

Question 69

The human approach ethos is based not simply on thinking about what people need but on exploring their behavior,asking them what they are thinking,and empathizing with them.

Question 70

MIT students created the AGNES suit so students could better empathize with older people.

Question 71

The AEIOU framework is most commonly used for laboratory-based research.

Question 72

IDEO interviewed rather than observed nurses to determine how they worked.

Question 73

Rise Science used IDEO to help develop a sleep training system.

Question 74

You will likely have more success when approach strangers to interview if you ask specifically for "2 minutes of their time."

Question 75

The Google Design Sprint method breaks completely away from the Stanford Design School and IDEO methodologies.

Question 76

The Standard Design School five phases of design thinking are empathy,define,ideate,prototype,and test.

Question 77

The ability to observe cannot be improved with techniques or practice.

Question 78

After an interview,it is a good idea to write down additional observations and insights from body language and tone of voice.

Question 79

Design thinking is a tool for entrepreneurs.

Question 80

IDEO's phases of design thinking are inspiration,ideation,implementation,and instruction.