Deck 11: Introduction to the Environment

Question 1

With reference to the textbook,which of the following allows marketers to direct information at precisely defined target groups?

A) Information pamphlets
B) Brochures
C) Product catalogs
D) Modern technology
E) Word-of-mouth

Answer 1

D

Question 2

Retailers have introduced scanner equipment at check-outs to facilitate:

A) product contact.
B) post-sale service.
C) layout convenience.
D) product information.
E) the final transaction.

Answer 2

E

Question 3

Which of the following is the most critical factor influencing store contact?

A) Advertising
B) Sales promotion
C) Location
D) Sales personnel
E) Pricing

Answer 3

C

Question 4

The analysis of a situation should begin with:

A) determining the major goals that define the situation for their target customers.
B) identifying key aspects of the social and political environment.
C) defining the situation for the consumer.
D) understanding cognitive, affective, and behavioral responses.
E) the development of marketing strategies.

Question 5

The Salvation Army and other charities are major parts of the:

A) transaction situation.
B) product-contact situation.
C) store-contact situation.
D) consumption situation.
E) disposition situation.

Question 6

Appropriate knowledge schemas and scripts are most likely to be developed and stored in memory for:

A) recurring purchase situations.
B) unique purchase situations.
C) infrequent purchase situations.
D) high-involvement purchase situations.
E) new purchase situations.

Question 7

A "situation" is defined by the:

A) tangible physical environment.
B) objective features of the social environment.
C) person acting in an environment.
D) marketer.
E) regulators.

Question 8

Product contact is facilitated by:

A) very large store size.
B) attracting large groups of shoppers.
C) aggressive sales personnel.
D) convenient, pleasant store layout.
E) too many competing products.

Question 9

The physical,spatial,and social characteristics of places in which consumers seek products/services define the:

A) product situation.
B) shopping situation.
C) purchase situation.
D) consumption situation.
E) disposition.

Question 10

Which of the following includes the tangible,intangible,and nonhuman aspects of the field in which consumer behavior occurs?

A) Social environment.
B) Temporal environment.
C) Physical environment.
D) Spatial environment.
E) Product environment.

Question 11

Which of the following statements is NOT true with regard to the environment?

A) Marketers are interested in the functional environment.
B) Marketers focus on the perceptions of individual consumers.
C) Marketers seek to understand consensus interpretations of the environment.
D) Marketers need to determine the appropriate level of environmental analysis for a marketing problem.
E) Marketers need to consider factors related to the macro and micro environment when developing marketing strategies.

Question 12

All of the following are spatial elements of the physical environment EXCEPT:

A) stores.
B) internal design.
C) noise level.
D) products.
E) brands.

Question 13

Which of the following has NOT been mentioned in the text with relevance to marketers helping consumers deal with unfamiliar situations?

A) Marketers must help consumers recognize the problem.
B) Marketers must help consumers recognize/define their goals.
C) Marketers must help consumers identify key environmental considerations.
D) Marketers must restrain from citing the benefits of their product until the consumer is ready for it.
E) Marketers must stress the self-relevance of the product/service.

Question 14

Which of the following statements is true regarding the macro social environment?

A) It focuses on direct social interactions.
B) It involves interactions among small groups.
C) It involves reference groups.
D) It is controllable by the marketer.
E) It is useful for market segmentation.

Question 15

All of the following statements about a situation are true EXCEPT:

A) that it is defined by the consumer.
B) that it is a sequence of goal-directed behaviors.
C) that it includes affective and cognitive responses.
D) that it includes the environments in which they occur.
E) that it includes reference groups.

Question 16

To combat consumer hesitancy to shop in cities that are prone to violence,and/or congestion,a marketer could imbibe any of the following EXCEPT:

A) shopping through television.
B) shopping through mail.
C) shopping through the telephone.
D) coupons and rebates.
E) shopping through the Internet.

Question 17

The more tangible physical and social aspects of a consumer's immediate environment comprise of the:

A) social environment.
B) store environment.
C) micro environment.
D) purchase environment.
E) disposition environment.

Question 18

With reference to the nonspatial environment,which of the following situations reflect the impact time has on consumer behavior?

A) Sales may pick up when paychecks arrive.
B) Intimate candlelight may draw people together.
C) People may prefer drinking lemonade when it is hot.
D) Direct overhead lighting can adversely affect performance.
E) People prefer shopping at supermarkets for convenience goods.

Question 19

The micro social environment is characterized by all of the following elements EXCEPT:

A) face-to-face social interactions.
B) small groups of people.
C) a strong impact on consumer knowledge and feelings.
D) a strong impact on consumption behavior.
E) interactions among very large groups.

Question 20

Retailers accept cash,checks,store cards,and a variety of bank credit/debit cards in an effort to enhance:

A) product contact.
B) funds access.
C) layout convenience.
D) post-sale service.
E) store contact.

Question 21

The label on a product package is an example of a social stimulus in the information acquisition situation.

Question 22

Individuals who share similar cultural values adopt similar methods to achieve them.

Question 23

Generally,the broad,powerful influences exerted by culture,subculture,and social class are "filtered" through elements of the micro social environment to help shape the affect,cognition,and overt behaviors of the individual consumer.

Question 24

Information acquisition and purchase environments may overlap.

Question 25

Marketers have direct control over the consumption environment for products such as furniture and appliances.

Question 26

A situation is the objective features of the social environment.

Question 27

Consumers in different subcultures or social classes have quite different means-end chains concerning a product.Such differences make macro social environments useful for market segmentation.

Question 28

Spatial elements of the physical environment include intangible factors such as temperature,humidity,illumination,noise level,and time.

Question 29

Marketers have absolute control over large parts of the social and physical environments.

Question 30

In most cases the purchasing environment is identical to the shopping environment.

Question 31

When faced with new or unfamiliar situations,consumers may not have clear goals or relevant knowledge.

Question 32

Marketers have limited control over aspects of consumers' information environments.

Question 33

The environment can be analyzed only at the macro level.

Question 34

Merchandise displayed on the Internet is not considered as a shopping situation.

Question 35

A customer interacting with a salesclerk is an example of a micro social environment.

Question 36

In their creation/implementation of marketing strategies,marketers may be considered environmental managers.

Question 37

In the social environment,consumers can interact with other people either directly or vicariously.

Question 38

Both the controllable and uncontrollable aspects of the social and physical environments can influence consumers' overt behaviors as well as their affective and cognitive responses.

Question 39

Marketers seek to understand the idiosyncratic perceptions of individual consumers.

Question 40

Disposition situations are relevant for public policy issues.

Question 41

One of the goals of _____ is to make the shopping environment more fun and exciting so that consumers will spend more time in the store and be more likely to make contact with the merchandise.

Question 42

Marketers are particularly interested in influencing two behaviors in purchasing situations: _____ and the _____.

Question 43

How do the cultural influences of the broader social environment reach the individual consumer? What problems/opportunities are posed for the marketer by this process?

Question 44

Explain the marketing implications of the social and physical environment.

Question 45

Garage sales,flea markets,and auctions are different types of _____ environments.

Question 46

Why must the marketer be concerned with the environment? What relationship exists between marketing strategy and the environment?

Question 47

Why has disposition assumed greater importance in recent years? What lesson(s)should a marketer learn from the generic consumer situations?

Question 48

What is a "situation"? What role does perception play in this phenomenon?

Question 49

The _____ situation includes the environments where consumers acquire information relevant to a problem-solving goal such as a brand or store choice.

Question 50

The _____ includes large-scale,broad environmental factors such as the climate,economic conditions,the political system,and the general landscape.

Question 51

Briefly describe the five generic consumer situations.Evaluate the role of marketing in this process.

Question 52

The _____ refers to the indirect and vicarious social interactions among very large groups of people.

Question 53

List the two purchasing behaviors which are influenced by the marketers.

Question 54

The shopping environment includes _____ factors such as the number of salespeople and checkout personnel in the store.

Question 55

The physical environment can be divided into _____ and _____ elements.

Question 56

Two especially important generic behaviors in information acquisition situations are _____ and _____.

Question 57

Briefly describe the concept of store contact.

Question 58

Checkout lines at grocery stores usually include displays of products such as candy items and cigarettes to stimulate impulse purchases.In this case,the _____ environment intrudes into the purchase environment.

Question 59

Briefly describe three factors of the nonspatial environment.

Question 60

Explain the concept of product contact.