Deck 9: Social Computing

Question 1

Web. 2.0 is a loose collection of information technologies and applications.

Answer 1

True

Question 2

Social apps are online apps that promote social interaction

Answer 2

True

Question 3

A tag is the way a developer describes a piece of information.

Answer 3

False

Question 4

Companies monitor blogs for mention of their products.

Question 5

Craigslist is an example of a shopping community.

Question 6

Geo-tagging refers to tagging information on tour sites.

Question 7

Word of mouth marketing can be achieved using social shopping.

Question 8

Web 2.0 media sites allow people to share digital media.

Question 9

Communication marketing is using social media sites to get feedback.

Question 10

Businesses do not use social commerce for new products.

Question 11

Web 2.0 sites are primarily online places to visit.

Question 12

Ads cannot appear as YouTube videos.

Question 13

Generating revenue from social networking sites is easy to do.

Question 14

One can trust the content of blogs.

Question 15

Social ads are placed in paid-for media space on social networking Web sites.

Question 16

Viral marketing is an example of social advertising

Question 17

You must be a Web site developer in order to create a mashup.

Question 18

Buying a book online at Amazon is an example of social commerce.

Question 19

A wiki is a collection of blogs.

Question 20

When using social commerce, the user has to leave the social network page in order to purchase a product.

Question 21

More and more organizations are using social media for training sessions.

Question 22

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

A)Free advertising
B)Consumer-generated media.
C)Consumer-generated PR
D)Rumours
E)Reliable feedback

Question 23

A Web site that combines content from other Web sites to form new content is called a(n)______.

A)Social network
B)Aggregator
C)Blog
D)E-commerce site
E)Mashup

Question 24

With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.

A)Use HTML, use CCS
B)Passively receive information, participate with the site.
C)Use wired connections, use wireless connections.
D)Have to know the address of the site, can use search engines to find a site
E)Did not have to login to find information, have to login in to find information.

Question 25

Social computing increases the need for customer service.

Question 26

LinkedIn is a _______________________ social networking site that makes money from advertising and services.

A)Training
B)College
C)Business-oriented
D)Video-upload
E)Blogging

Question 27

Human Resources departments only use social computing for external tasks.

Question 28

Recruiters only use social computing to find people who are unemployed.

Question 29

People making online posts know that they are providing market research data.

Question 30

Social computing empowers customers to act.

Question 31

Which type of social network allows users to edit and contribute content posted to a particular site?

A)Wiki
B)Blog
C)RSS
D)Mashup

Question 32

Which of the following statements concerning blogging is false?

A)Anyone can blog.
B)A reader can believe all of the details in a blog.
C)A company can maintain an internal blog site.
D)Blogging can be used in marketing.
E)Tweets are replacing blogging.

Question 33

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

A)When you sign up, you will need to download print templates.
B)You won't be able to search RSS content.
C)You will be able to choose only one topic area.
D)You will be notified of updates in the content areas you selected.
E)You will get content sent to you via e-mail.

Question 34

The reliability of the content in Wikipedia, the online encyclopedia, is questionable because

A)All of the administrators are volunteers.
B)No author has to identify himself or herself.
C)The content is updated all the time.
D)It is difficult to test the authenticity of the content due to the fact that anyone can contribute content.
E)All of the above are reasons why the content is questionable.

Question 35

Social computing sites are not utilized by passive job seekers.

Question 36

Which of the following is not an example of Web 2.0 applications?

A)Blogs
B)Wikis
C)Netcasting
D)Crowdsourcing
E)AJAX

Question 37

Many companies are using ________ to capture updated product features and specifications.

A)Blogs
B)Netcasts
C)RSS feeds
D)Tags
E)Wikis

Question 38

You just started to work on a project with three other people. You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use?

A)Blogs
B)Netcasts
C)RSS feeds
D)Tags
E)Wikis

Question 39

Social networks are helping marketing professionals understand who their customers are.

Question 40

Which of the following is not a social networking site?

A)Facebook
B)YouTube
C)Flickr
D)Wikipedia
E)LinkedIn

Question 41

Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.

A)intermediaries
B)shopping carts
C)communities
D)collaborative consumption
E)mashup

Question 42

Which of the following tools are not used by marketing professionals to compile market research?

A)Blogs
B)Wikis
C)Online forums
D)Social networking sites
E)RSS

Question 43

Building relationships, anticipating needs, and providing special deals for the community's members are functions of which category of Web 2.0 applications?

A)Social networking
B)Aggregators
C)Blogs
D)Crowdsourcing
E)Social commerce

Question 44

Which of the following social shopping methods contributes to environmental sustainability?

A)Group shopping
B)Peer-to-peer shopping
C)Shopping clubs
D)Social marketplaces

Question 45

The monitoring, collection, and analysis of socially generated data is called

A)Social networking
B)Social commerce
C)Social intelligence
D)Social advertising
E)Social capital

Question 46

Which of the following is a true statement about the impact of social computing on a business?

A)There is a high cost to using viral marketing
B)It is difficult to gain information about customers
C)A small minority of individuals contribute the majority of feedback and can provide skewed data
D)Social computing does not allow for rapid feedback from customers.

Question 47

Which of the following is not an example of social commerce?

A)Wendy offers gift cards to online users for funniest response to various challenges.
B)Pepsi Co. sends live notifications to customers when they are close to a store that sells their products.
C)Disney allows people to book tickets on Facebook without leaving the site.
D)Best Buy has a Web site which can be used to purchase products for pick up in a store.
E)Zappos uses Twitter to send customers coupons when they mention a Zappos product.

Question 48

Which of the following is true about social commerce?

A)Social commerce only benefits customers.
B)Social commerce only benefits businesses.
C)Businesses can easily learn about customers' experiences.
D)Social commerce is only concerned with the selling process.
E)New products are never tested via social commerce.

Question 49

Which of the following is a risk of social computing?

A)The content posted will not be found with a search engine.
B)Employees will be willing to participate.
C)Employees will maintain company privacy.
D)Ignoring negative posts is easy to do.
E)Consumer-generated content is not edited or filtered

Question 50

Which of the following is an advantage of social commerce over traditional e-commerce?

A)Loyalty
B)The ability to predict buying habits based on real-time data
C)Processing speed
D)Crowdsourcing
E)Reduced expenses

Question 51

Which of the following is false about social advertising?

A)Social network sites have turned to advertising as a way to make revenue.
B)Viral marketing is effective with social networking
C)Social advertising removes peer pressure from the buying decision.
D)Social advertisements are placed in paid-for media space by companies.
E)Social apps support social interactions and are managed by a company to promote its brand.

Question 52

Ratings, reviews, and recommendations

A)are always provided by businesses on their Web site.
B)are posted by experts.
C)are posted without compensation.
D)are an aspect of social shopping.
E)are not beneficial to the business

Question 53

All of the following are used to provide online market research except

A)Reviews
B)Recommendations
C)Voting
D)Emails
E)Blogs

Question 54

Groupon is an example of ________________.

A)Shopping communities and clubs
B)Social marketplace
C)Group shopping
D)Peer-to-peer shopping
E)Collaborative consumption

Question 55

Which of the following is not an example of social shopping?

A)Group shopping
B)Going to Amazon.com to buy a book
C)Shopping communities and clubs
D)Social marketplaces
E)Peer-to-peer shopping models

Question 56

Using social computing tools to do market research

A)Is only done by consumers
B)Is only done by businesses
C)Is expensive
D)Can foster closer customer relationships
E)Uses only data provided to the business.

Question 57

Which of the following ratings/reviews do companies routinely pay for?

A)customer reviews
B)expert ratings
C)sponsored reviews
D)none of the choices are correct

Question 58

A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________.

A)RSS
B)Mashups
C)Enterprise Social Networks
D)Microblogs

Question 59

Conversational marketing can take place in which of the following forums?

A)Blogs
B)Wikis
C)Online forums
D)Social networking sites
E)All of the above

Question 60

Which of the following is a type of collaborative consumption?

A)Buying a new book from Amazon
B)Craigslist
C)Renting a car from Hertz or Avis
D)Buying a e-textbook from your bookstore

Question 61

Craigslist is an example of _________.

A)Peer-to-peer shopping model
B)Rating, review, and recommendation site
C)Shopping community
D)Social marketplace

Question 62

Discuss the efforts that Wikipedia takes to improve the reliability of its content. Why do many colleges continue to disallow Wikipedia as a cite for scholarly work?

Question 63

Which of the following is true about the impact of social computing on customer service?

A)It's harder for customers to be heard by a company.
B)Businesses can take their time responding to social media posts.
C)Customers themselves can be used to reduce problems.
D)Businesses will only get negative comments on social media posts.

Question 64

What are the risks a company has when they contract to offer a Groupon?

Question 65

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as _________.

A)social commerce
B)social intelligence
C)social capital
D)social networking

Question 66

Social computing has allowed customers

A)To be advocates and influencers.
B)To continue to have to be passive with their interactions with companies
C)To be forced to interact more often with customer service.
D)To be restricted to only posting positive feedback about products.

Question 67

What is collaborative consumption? What are its benefits? What are its risks?

Question 68

Which of the following is a benefit of social commerce?

A)Privacy
B)Security
C)Testing
D)All of the above
E)None of the above

Question 69

Which of the following is the best source of data for market research and customer service?

A)Conversational marketing
B)Customer ratings and reviews
C)Expert ratings and reviews
D)Sponsored reviews
E)None of the above

Question 70

HR departments use social computing applications to assist them in which of the following activities:

A)Recruiting
B)Training
C)Regrouping teams
D)Managing downsizing
E)All of the above

Question 71

Compare and contrast blogs and wikis.

Question 72

Explain how a corporate social networking site would differ (on as many aspects as you can think of)from the personal one that so many of us belongs to.

Question 73

What is the difference between Web 1.0 and Web 2.0?

Question 74

Identify and analyze the risks and benefits associated with social networking sites.

Question 75

___________________ is a business use of wikis.

A)Creating a project management central repository
B)Gathering real-time market intelligence
C)Getting customer feedback
D)Quickly sharing information with people interested in their products
E)None of the above

Question 76

YouTube does not earn direct revenue from

A)Text and Video Advertising
B)Promoted videos
C)Branded Channels
D)Television Movie Studios
E)YouTube earns direct revenue from all the above

Question 77

One of the problems that HR departments have with using social computing to recruit is

A)all candidates seek them out
B)they only receive qualified applications
C)they receive many more applications than they can process.
D)social sites each have their own special niche
E)they cannot be used for internal tasks.

Question 78

One key feature of __________________ is the ability to remix applications and data.

A)Web 1.0
B)Web 2.0
C)Web 3.0
D)Web 4.0
E)None of the above

Question 79

StumbleUpon is an example of ____________________.

A)Media sharing
B)Professional networking
C)Social bookmarking
D)Virtual meeting place
E)None of the above

Question 80

Give three examples of how YouTube is redefining the entertainment business. Comment on the success or limitations of their efforts.