Deck 1: Introduction: Media in a Changing World

Question 1

Media criticism

A) is the analysis used to assess effects of media on individuals
B) should be based on well-reasoned arguments
C) can be positive or negative
D) all of these

Answer 1

all of these

Question 2

Which type of communication is represented by the basic model of the communication process?

A) public
B) organizational
C) group
D) all of these

Answer 2

all of these

Question 3

Feedback is

A) messages that return from the receiver of a message to the source of the message
B) anything that interferes with communication
C) the process of human beings sharing messages
D) messages conveyed through an interposed device

Answer 3

messages that return from the receiver of a message to the source of the message

Question 4

Which of these is NOT a form of mediated communication?

A) listening to music on an iPod
B) ordering a sandwich in the cafeteria
C) texting your sister
D) reading your professor's blog

Question 5

Mass communication is different from face-to-face communication because

A) it has more interaction between sender and receiver
B) it has more feedback
C) it has gatekeepers
D) all of these

Question 6

An example of mediated interpersonal communication is

A) complaining to your professor after class about how unfair this test is
B) phoning your friend overseas
C) watching television news
D) all of these

Question 7

Convergence refers to

A) the merging of technologies, industries, and content
B) how the selling of a product in one form promotes sales in another form
C) large companies involved in many types of businesses
D) two becoming one in a cosmic relationship

Question 8

The Internet is a prime example of a converging medium because

A) it is used for personal communication
B) it is used for reaching mass audiences
C) it is used both for personal communication and reaching mass audiences
D) none of these

Question 9

The United States

A) imports more media products than it exports
B) exports more media products than it imports
C) imports about the same number of media products as it exports
D) started dominating world media in the 21^st century

Question 10

Three of the reasons that American media products dominate the global scene are

A) audience diversity, the English language, synergy
B) freedom of expression, audience diversity, big business
C) freedom of expression, the English language, censorship
D) freedom of expression, horizontal integration, big business

Question 11

Cultural imperialism is

A) the displacement of a country's customs with those of another country
B) the merger of two or more companies
C) a type of media/government relationship
D) when one company dominates an entire industry

Question 12

Reasons that media businesses have a tendency to grow large involve

A) economies of scale, energy, global competition
B) economies of scale, national competition, synergy
C) antitrust laws, economies of scale, a libertarian system
D) synergy, global competition, economies of scale

Question 13

____ is when large numbers of items are produced, resulting in each copy costing less.

A) Inverted pyramid
B) Economies of scale
C) Synergy
D) Networking

Question 14

The idea that "a whole is more than a sum of its parts" is also known as the concept of

A) competition
B) conglomerates
C) synergy
D) cross merchandising

Question 15

Group ownership occurs when one company owns the same type of medium in more than one market area, such as ____, which owns over 800 radio stations.

A) Gannett Corporation
B) Disney
C) Clear Channel
D) none of these

Question 16

When a company owns different parts of the same industry, it's called

A) vertical integration
B) horizontal integration
C) a violation of antitrust laws
D) group ownership

Question 17

The concept that media exists to serve the government falls under a

A) libertarian system
B) government controlled with private ownership system
C) mixed-model system
D) government-owned and-operated system

Question 18

The American media and government are interrelated in three ways:

A) regulation, censorship, elections
B) regulation, adversarial relationship, broadcast media
C) regulation, adversarial relationship, elections
D) audience, adversarial relationship, elections

Question 19

Government regulation of the media has always been minimal in the United States because of fears of

A) acquisitions
B) reduction of profits
C) student riots
D) censorship

Question 20

The media acts as an unofficial ____ of government actions.

A) copycat
B) watchdog
C) plowhorse
D) mousetrap

Question 21

The ____ determines the final meaning of any media message.

A) gatekeeper
B) source
C) channel
D) audience

Question 22

The audience of media messages

A) has economic clout
B) can make a difference, if organized
C) plays a major role in the acceptance of new media technologies
D) all of these

Question 23

Impact issues in the media deal with media

A) statistics
B) monopolies
C) morals
D) effects

Question 24

Examples of legal issues in the media include

A) libel
B) violation of privacy
C) antitrust actions
D) all of these

Question 25

The First Amendment is the part of the U.S. Constitution's Bill of Rights that guarantees the right

A) to bear arms
B) of freedom of speech
C) against unreasonable searches and seizures
D) to eight hours of sleep a night

Question 26

Media literacy is the ability to understand and make productive use of the media in our lives.

Question 27

Media criticism is, by definition, negative.

Question 28

Many non-media careers have a media component, making the study of media useful for students from a variety of majors.

Question 29

Within basic human communication, messages always have the same meaning to those who send them as they do to those who receive them.

Question 30

A daydream is an example of "noise."

Question 31

A gatekeeper chooses what to communicate from a limited array of information.

Question 32

Many global media trends, such as big-budget action-adventure movies and rap music, started in America.

Question 33

In media industries today, women and minorities are represented in the same percentages as men and majorities.

Question 34

Gutenberg's printing press set in motion a revolution in the way people learn and think.

Question 35

According to the Pew Research Center, the spread of U.S. ideas and customs is disliked by majorities in almost every country.

Question 36

The Second Amendment to the Constitution symbolizes the U.S. government's commitment to free speech.

Question 37

The majority of U.S. recording companies are foreign owned.

Question 38

Making a movie from a book is called cross-merchandising.

Question 39

Most new magazines succeed within a year or two.

Question 40

A conglomerate is a large company that specializes in one type of business.

Question 41

When a newspaper publisher buys a trucking company to deliver its papers, it is using vertical integration.

Question 42

Most countries have government-owned or government-controlled media systems.

Question 43

The United States is the only country with an unregulated media system.

Question 44

Historically, the media were expected to have an adversarial relationship with the government.

Question 45

The right of news media to report on trials is an ethical issue.

Question 46

What is media literacy?

Question 47

Design a short lesson for elementary school children on media criticism.

Question 48

Explain why a study of mass communication and media can help people in other fields. In your explanation, give two examples of non-media careers with media components.

Question 49

Define the terms "mass communication" and "mediated interpersonal communication." Describe the three main differences between them.

Question 50

Why are producers of mass messages called gatekeepers? Include examples of gatekeepers.

Question 51

What is meant by the term "media convergence"? Give two examples.

Question 52

Sketch and explain the basic model of communication and the online media model of mass communication.

Question 53

Explain the difference between horizontal and vertical integration, and give examples of each.

Question 54

Explain the term "cultural imperialism" and discuss its effects.

Question 55

Media companies tend to concentrate into large corporations and conglomerates for three profit-oriented reasons. Describe and discuss these reasons, providing a current example of each.

Question 56

What does "economies of scale" mean? Give an example.

Question 57

U.S. media are sometimes called the "fourth estate." What is meant by that term and where did it originate?

Question 58

Describe an example of a media message that was perceived differently by the audience than the producer intended.

Question 59

What does the First Amendment say, and why is it important?

Question 60

There are several different types of media/government relationships in the world. Discuss the extremes in this regard and provide an example of each.

Question 61

Media ______ is the ability to understand and make productive use of the media.

Question 62

Communication is the process of human beings sharing ______.

Question 63

Messages that return from the receiver of a message to the source of that message are called ______.

Question 64

Messages conveyed through an interposed device rather than face-to-face are called ______
communication.

Question 65

______ interferes with the process of communication.

Question 66

Mass communication consists of media messages transmitted to ______, widespread audiences.

Question 67

______ are those who determine what messages will be delivered to media consumers.

Question 68

Convergence is the ______ of technologies, industries, and content, especially within the realms of computer, telephone, and mass media.

Question 69

The traditional model of mass communication emphasizes the role of the gatekeeper and the restricted nature of ______.

Question 70

Cultural imperialism is the ______ of a nation's customs by those of another country.

Question 71

Economies of ______ are the savings that come with mass production.

Question 72

A combination in which the whole is more than the sum of its parts is called ______.

Question 73

Companies grow through group or chain ______.

Question 74

Most conglomerates combine ______ and vertical integration.

Question 75

The ______ system calls for media to be privately owned and free of government control.

Question 76

Any action that prohibits an act of expression from being made pubic is called ______.

Question 77

The "fourth estate" refers to the press as an ______ fourth branch of government.

Question 78

Audience members hold a great deal of power when they band together as ______ or activist groups.

Question 79

Prior ______ is the prevention of publication by the government.

Question 80

The ______ Amendment is the part of the U.S. Constitution's Bill of Rights that guarantees freedom of speech.