Deck 3: Gathering Information and Scaring He Environment

Question 1

Government published information and industry association statistics are valuable sources of information about a country's key economic, demographic, social, legal and political indicators. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

A) a company can take advantage of government data sources.
B) a company can use its sales force to collect and report data.
C) a company can use online customer feedback systems to collect data.
D) a company can purchase information from outside suppliers.
E) a company can network externally.

Answer 1

a company can take advantage of government data sources.

Question 2

A significant fact about the unusual and changing age structure of the Arab world trend between 1990 and 2020 is that ________.

A) the dependency ratio between economically active and economically dependent declined to 86% in 1990 and 70% in 2000
B) all of the above
C) the growth of economically active population will be slower than that of the economically dependent population
D) the dependency ratio between economically active and economically dependent averaged 90% between 1950 and 1980
E) the dependency ratio between economically active and economically dependent is expected to reach 50% in 2025

Answer 2

the dependency ratio between economically active and economically dependent averaged 90% between 1950 and 1980

Question 3

In terms of gender composition in the Arab World, female labor force participation has been:
________

A) equal to that of men for the last three decades
B) consistently on the rise from 22% in 1960 to 32% in 2000
C) consistently on the decline from 32% in 1960 to 22% in 2000
D) the same for the last three decades
E) none of the above

Answer 3

consistently on the rise from 22% in 1960 to 32% in 2000

Question 4

By far the dominant religious belief among Arabs is Islam. Yet, countries like Iraq, Syria, Jordan, Palestine, Lebanon and Egypt all have a sizable ________ population, in addition to a ________
Minority.

A) Christian, Shinto
B) Jewish, Christian
C) Christian, Jewish
D) Hindu, Christian
E) None of the above

Question 5

In the Arab world the concept of family has a broader sense than that in the West. People often refer to the 'extended family,' which includes ________.

A) cousins
B) aunts and uncles
C) grandparents
D) all of the above
E) none of the above

Question 6

The following statement (s) describes the gender gap in education in the Arab world:

A) marketers have capitalized on the increase of Arab girls attending schools by offering stationary and educational materials with design features targeting school girls
B) no gender gap exists in education in the Arab world
C) A and B
D) a gender gap exists but has been decreasing over the years
E) none of the above

Question 7

While emigration to places like the USA from the Arab world brings with it massive opportunities at a personal level for the immigrant, several economic experts and social analysts talk about the negative consequences at the national level: depriving the Arab world of some of its brightest minds and valuable talent. This phenomenon is referred to as ________

A) brain drain
B) a crisis
C) a "one-way" ticket
D) urbanization
E) none of the above

Question 8

One shared characteristic of many Arab countries is the dependence of their economies on oil and gas as their main source of national income. Which country does not primarily depend on oil and gas?

A) Algeria
B) Saudi Arabia
C) Qatar
D) Egypt
E) the UAE

Question 9

The market for ________ is of specific importance in the Arab world, given the size and growth of that segment.

A) teens
B) young children
C) parents
D) retirees
E) infants

Question 10

Internet usage in the Arab world has enjoyed wide proliferation in the last 5 years. However, a wide discrepancy exists in internet penetration across Arab countries. Which of the following
Countries has the least internet penetration, according to a 2011 survey?

A) Djibouti
B) Sudan
C) Libya
D) Iraq
E) Yemen

Question 11

Which of the following is not a factor which affects trade in the Arab world?

A) Tense political environment
B) A company's links with Israel
C) The distance of a company's headquarters from the Arab world
D) Past relationship with the politics in the region
E) Boycotting of brands as a result of a political situation

Question 12

Saudi Arabia is a country with rapid growth, but an older population.

Question 13

One cannot approach the expatriate workforce from Southeast Asian countries such as Pakistan, India, Sri Lanka, Bangladesh, Nepal or the Philippines assuming that they are all "the same".

Question 14

There is a similar level of awareness and action on issues of the natural environment throughout the Arab world.

Question 15

The Arab world has a rather unusual and changing age structure compared to the world trend. Describe this.

Question 16

Describe the differences between a core belief and a secondary belief. List the primary core beliefs of people in the Arab world as revealed by the text.

Question 17

By the year 2000, what was the population of non-nationals in the labor force in the UAE?

A) 10%
B) 64%
C) 7%
D) 80%
E) 20%

Question 18

It is estimated that ________% of Americans who married between 2008 and 2010 met online.

A) 40%
B) 17
C) 30%
D) 10%
E) 50%

Question 19

Hybrid cars, such as the Toyota Prius, are gaining popularity in the Arab world especially in
________, the largest importer of fuel-efficient cars in that particular region.

A) the UAE
B) Saudi Arabia
C) Jordan
D) Egypt
E) none of the above

Question 20

How can a company train and motivate the sales force to spot and report new developments in the market?

Question 21

The Arab world is increasing by around 6 million people per year. What effect does this growth have on business?

Question 22

Within the social-cultural environment, consumers leisure-time activities changed in the Arab world. Describe this change