Deck 11: EC Strategy and Implementation: Justification, Globalization, Smes,

Question 1

Strategy has been, and remains, focused on questions about organizational fit, trade-offs, profitability, and value.

Answer 1

True

Question 2

The threat of substitute products or services is a major force that can endanger a company's position in a given industry.

Answer 2

True

Question 3

In the strategy initiation phase, the organization examines itself and its environment.

Answer 3

True

Question 4

Core competency refers to the unique combination of the resources and experiences of a particular firm.

Question 5

Google and eBay have similar core competencies.

Question 6

In the strategy implementation phase, general long-term plans are continuously evaluated.

Question 7

Every business needs a business plan to acquire funding and to ensure that a realistic approach is being taken to implement the business strategy.

Question 8

A business plan is the quantitative expression of critically important metrics.

Question 9

Companies need to justify their EC investments as part of strategy formulation for a number of different reasons, but a majority of companies lack the knowledge or tools to do ROI calculations.

Question 10

A metric is a specific, measurable standard against which actual performance is compared. Metrics are used to describe costs, benefits, or the ratio between them.

Question 11

Spam messages are at least 70 percent longer than legitimate e-mails.

Question 12

Intellectual property law is the area of the law that includes copyright law, patent law, trademark law, trade secret law, and other branches of related law, such as licensing and unfair competition.

Question 13

Blue computing is the study and practice of ecofriendly computing resources.

Question 14

EPEAT-registered products must meet 42 mandatory environmental criteria.

Question 15

EC will become an increasingly important method of reaching customers, providing services, and improving operations of organizations.

Question 16

Net neutrality is a trend that will speed EC and Web 2.0 activities.

Question 17

Internet capabilities that make it more difficult for companies to capture profits include each of the following except:

A) The Internet makes information widely available.
B) The Internet reduces the difficulty of purchasing, marketing, and distribution.
C) The Internet makes it easier to make secure payments.
D) The Internet allows buyers and sellers to find and transact business with one another more easily.

Question 18

Identifying business, technological, political, economic, and other relevant trends that are currently affecting the business or that have the potential to do so in the future best defines

A) forecasting.
B) SWOT analysis.
C) competitive intelligence.
D) value proposition.

Question 19

Not all EC investments need to be formally justified. Each of the following is a case where formal evaluation may not be needed except

A) when the value of the investment is relatively small for the organization.
B) when competitors have made that type of investment.
C) when the relevant data are not available, are inaccurate, or are too volatile.
D) when the EC project is mandated and must be done regardless of the costs and benefits.

Question 20

Tangible metrics for a B2C seller include each of the following except

A) profit per customer.
B) customer retention rate.
C) customer loyalty.
D) market share.

Question 21

Tangible metrics for a G2C EC user include each of the following except

A) reelection of candidates.
B) reduction in cost of transactions.
C) reduction in licensing fees.
D) lower tax rates.

Question 22

Intangible metrics in the model for IT project justification include each of the following except

A) lead-time.
B) competitive advantage.
C) services to society.
D) growth enabler.

Question 23

Barriers that are specific to global EC include the following types of issues except

A) cultural.
B) legal.
C) technical.
D) localization.

Question 24

Many companies use different names, colors, sizes, and packaging for their overseas products and services. This practice is referred to as

A) localization.
B) geo-focus.
C) world trade.
D) specialization.

Question 25

EC advantages for small and medium-sized businesses include

A) reduced personal contact with customers.
B) less risk tolerance than a large company.
C) inexpensive sources of information.
D) ability to purchase enough volume to take advantage of digital exchanges.

Question 26

Creations of the mind, such as inventions, literary and artistic works, and symbols, names, images, and designs, used in commerce describes

A) intellectual property.
B) civil law.
C) criminal law.
D) personal property.

Question 27

The legal term for the use of the work without permission or contracting for payment of a royalty is

A) copyright violation.
B) theft of intellectual property.
C) infringement.
D) theft of digital rights.

Question 28

Each of the following statements about ethics and related issues is true except:

A) All ethical codes get incorporated into public law.
B) Ethics characterize how individuals choose to interact with one another.
C) A common agreement in a society as to what is right and wrong determines ethics, but they are not subject to legal sanctions except when they overlap with activities that are also official.
D) Law embodies ethical principles, but they are not the same.

Question 29

In law, fair use refers to the use of copyrighted material for ________ purposes.

A) entertainment
B) commercial
C) noncommercial
D) educational

Question 30

Which of the following is a symbol used by businesses to identify their goods and services, and government registration of the trademark confers exclusive legal right to its use?

A) trademark
B) patent
C) registration
D) copyright

Question 31

Which U.S. law mandates the use of filtering technologies in schools and libraries that receive certain types of federal funding?

A) Privacy Protection Act
B) Homeland Security Act
C) Children's Internet Protection Act
D) Computer Fraud and Abuse Act

Question 32

A protocol allowing Web sites to declare their intended use of information they collect about browsing users best describes

A) USA PATRIOT Act.
B) Electronic Product Environmental Assessment Tool.
C) Platform for Privacy Preferences Project.
D) Children's Internet Protection Act.

Question 33

This act was passed in October 2001, and its intent is to give law enforcement agencies broader range in their efforts to protect the public.

A) USA PATRIOT Act
B) Electronic Product Environmental Assessment Tool
C) Platform for Privacy Preferences Project
D) Children's Internet Protection Act

Question 34

Software products that help companies save energy or comply with EPA requirements best describes

A) compliancy software.
B) efficiency software.
C) green software.
D) ERP software.

Question 35

A searchable database of computer hardware that meets a strict set of environmental criteria best describes

A) Information Technology Assessment Tool.
B) One Step To Green Computing.
C) Electronic Product Environmental Assessment Tool.
D) Environmental Protection Computing Resource.

Question 36

Worldwide purchases of EPEAT-registered products result in each of the following except

A) reduced use of primary materials.
B) reduced use of toxic waste materials.
C) avoiding the disposal of tons of hazardous waste.
D) reduced staffing requirements.

Question 37

Trends that may slow EC and Web 2.0, and even cripple the Internet include

A) security concerns.
B) lack of net neutrality.
C) copyright complaints.
D) all of the above.

Question 38

In the ________ phase, the organization examines itself and its environment.

Question 39

A(n) ________ refers to the unique combination of the resources and experiences of a particular firm.

Question 40

________ are the quantitative expression of critically important metrics.

Question 41

The legal term for the use of the work without permission or contracting for payment of a royalty is ________.

Question 42

________ refers to the use of copyrighted material for noncommercial purposes.

Question 43

________ is a document that grants the holder exclusive rights to an invention for a fixed number of years.

Question 44

________ is the U.S. law that mandates the use of filtering technologies in schools and libraries that receive certain types of federal funding.

Question 45

A privacy concern that stems from the underground Internet of private online communities are ________ that are only open to those who belong to the private network.

Question 46

________ is a protocol allowing Web sites to declare their intended use of information they collect about users.

Question 47

________ is the study and practice of ecofriendly computing resources, and it is now a key concern of business in all industries.

Question 48

________ begins with manufacturers producing environmentally friendly products and encouraging IT departments to consider more friendly options like virtualization, power management, and proper recycling habits.

Question 49

The ________ is a searchable database of computer hardware that meets a strict set of environmental criteria.

Question 50

Define strategy. Describe the four major phases in the strategic planning process?

Question 51

List seven suggestions for breaking down the barriers to global EC.

Question 52

Identify three ways that information is collected about individuals on the Internet.

Question 53

List five principles commonly applied to the collection and use of personal information.