Deck 1: Understanding Social Media Performance Tracking and Analytics

Question 1

Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as?

A)Social A Media Conversation
B)Social Media Marketing
C)Social Media Influence
D)Social Media Conversions

Answer 1

Social Media Influence

Question 2

Three variables are necessary when tracking your social media performance on Google Analytics:

A)Campaign variable
B)Medium variable
C)Source variable
D)All of the above

Answer 2

All of the above

Question 3

One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?

A)On Click tracking
B)Click tracking
C)Event tracking
D)Audience tracking

Answer 3

Click tracking

Question 4

You can only track social conversions on Google Analytics, if the conversion is tracked through

A)Event tracking
B)Campaign tracking
C)Referral tracking
D)A,B,C

Question 5

Can you track with Analytics things such as share of voice, influence, or popularity?

Question 6

Meltwater buzz or Sprout Social is an example of ?

A)Social Media Network
B)Social Media Tool
C)Social Media Monitoring Service
D)None of the above

Question 7

Social Interactions on Google Analytics cannot be tracked automatically except ?.

A)Facebook
B)Twitter
C)LinkedIn
D)Google+

Question 8

In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is Through

A)Data collection
B)Page tagging
C)Campaign tracking
D)All of the above

Question 9

The name of LinkedIn analytics service is

A)page analytics
B)insights
C)ad analytics
D)Google analytics

Question 10

The name of Facebook analytics service is

A)page analytics
B)insights
C)ad analytics
D)Google analytics

Question 11

The name of Twitter analytics service is

A)page analytics
B)insights
C)ad analytics
D)analytics

Question 12

What feature does LinkedIn offer for pay accounts?

A)Ability to post pictures
B)Increased abilities to connect directly and send messages to people
C)Ability to post in Groups and create a Group
D)Ability to block users

Question 13

Which of the following would be leveraging both social network and traditional marketing?

A)Handing out point advertisements with a coupon for a store
B)print advertisement in a magazine which dives people to a website where there is a free trial offer
C)Posting an advertisement on a message board
D)Hosting a video ad on YouTube not otherwise seen elsewhere

Question 14

Why is it important to post to a blog regularly?

A)It reduces the cost per blog post
B)Keep readers engaged and also gives search engines content to index
C)It gives the social media marketing specialist something to do
D)It allows more chances for the company to put down the competition

Question 15

How can a company use the same material for both traditional and social network marketing?

A)Posting a luring comment on Twitter A to the company site
B)Selling ad space on the company website
C)Utilizing a television ad campaign online as well on their site and sites such as YouTube.
D)Creating a magazine print ad with the company website Overall

Question 16

How is site traffic useful in evaluating marketing?

A)Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
B)There is no correlation site traffic and marketing
C)Ads can send receivers to a specific landing page, which can be tracked
D)Product sales from the company website can be attributed directly to the marketing campaign

Question 17

Who Social networks are organized primarily __________

A)brands
B)people
C)discussions
D)interests

Question 18

Social networks have an information sharing capacity. As such, a great distribution channel for?

A)customer feedback
B)viral content
C)exclusive coupons
D)marketing messages

Question 19

___________ social network is considered the most popular for business to business marketing?

A)Facebook
B)Orkut
C)Ryze
D)LinkedIn

Question 20

Advantage a non-profit has when opening private social network…..

A)the start-up cost of a private social network
B)spend more time using social networks.
C)it has an immediate user base of people interested in the cause.
D)supporters have a higher tolerance for messages.

Question 21

Larger social networking sites

A)will force niche social networks.
B)social media trends.
C)to see declining growth rates.
D)better fit for nonprofit organizations.

Question 22

Facebook and Linked are popular social networks globally.

Question 23

When marketing with social networks is to identify the goals.

Question 24

Facebook Places is targeted to large brands.

Question 25

White label social network's primary difference is that it is privately run by a nonprofit organization.