Deck 2: Communication Models, Concepts, and Theories: Part B

Question 1

The primary goal of communication is influencing through persuasion according to

A)asian communication theories
B)european communication theories
C)indian communication theories
D)all the above

Answer 1

asian communication theories

Question 2

The ritual model of communication was promoted by

A)marshall mcluhan
B)james carey
C)osgood
D)wilbur schramm

Answer 2

james carey

Question 3

Any obstacles or difficulties that come in the way of communication is

A)element
B)barriers
C)message
D)receiver

Answer 3

barriers

Question 4

Self image is a

A)physical barrier
B)mechanical barrier
C)psychological barrier
D)linguistic barrier

Question 5

In group communication a whisling microphone is a

A)physical barrier
B)mechanical barrier
C)psychological barrier
D)noise barrier

Question 6

The invention of printing is an extension of eye according to.

A)wilbur schramm
B)marshal mcluhan
C)harold d lasswell
D)denis mcquaill

Question 7

Global Village is a term used by

A)wilbur schramm
B)marshal mcluhan
C)harold d lasswell
D)aristotle

Question 8

Science of meanings is termed as

A)simiotics
B)semantics
C)signs
D)symbola

Question 9

Pyramidal distribution System of Communication was done by

A)wilbur schramm
B)marshal mcluhan
C)harold d lasswell
D)denis mc quail

Question 10

The concept of channel noise and semantic noise is related with

A)denis mc quail
B)shannon and weaver
C)westley-mclean
D)smcr model

Question 11

Mass society theory is also known as

A)hypodermic theory
B)magicbullet theory
C)grand theory
D)two-step theory

Question 12

The Magic bullet theory is also called as

A)grand theory
B)mass society theory
C)hypodermic needle theory
D)none of these

Question 13

The two step flow theory was put forwarded by

A)daniel lerner
B)de-fleur
C)paul lazar field
D)osgood and schramm

Question 14

The attitude change theory was a contribution of

A)carl howland
B)lumsdaine
C)sheffeild
D)all the above

Question 15

The book The Effects of Mass Communication was written by

A)carl howland
B)joseph klapper
C)maxwell mc comb
D)donald shaw

Question 16

Reinforcement theory was put forwarded by

A)carl howland
B)joseph klapper
C)maxwell mc comb
D)donald shaw

Question 17

The Dependency theory was proposed by

A)joseph klapper
B)maxwell mc comb
C)defer & ballrockeach
D)donald shaw

Question 18

The Agenda Setting theory was proposed by

A)joseph klapper
B)maxwell mc comb & donald shaw
C)defer &ballrockeach
D)carl howland

Question 19

James Carvey, Peter Berger &Thomas Luckman were the chief propounders of

A)cultural theory
B)cultivation analysis
C)theory of social construction of reality
D)social learning theory

Question 20

The theory based on neo Marxist theory is

A)the british cultural theory
B)the critical cultural theory
C)social learning theory
D)the cultural theory

Question 21

The Author of A Theory of Cognitive Dissonance

A)pery tannenbaum
B)roland barthes
C)charles osgood
D)l.a. festinger

Question 22

An interview is a type of

A)dyadic communication
B)multidiadic communication
C)mass communication
D)group communication

Question 23

Spiral of Silence model was put forwarded by

A)george gerbner
B)elisabeth n. newman
C)harold lasswell
D)david.k.berlo

Question 24

The Middle Range Theory of Communication was advocated by

A)john fiske
B)robert merton
C)karl marx
D)m.s.archer

Question 25

The Soviet Media Theory had its roots in

A)italian fascist philosophy
B)free enterprise approach of the west
C)german ideology
D)japanese imperial edicts