Deck 18: Measuring Instruments

Question 1

__________ is two questions disguised as one (e.g., Cars should be faster and safer-agree or disagree?)

A) A Likert scale question
B) A Semantic differential scale question
C) A Dichotomous question
D) A Double-barreled question

Answer 1

A Double-barreled question

Question 2

The following is an example of an open-ended question:

A) Likert scale
B) Describe why you like Dr Pepper?
C) Semantic differential scale
D) Checklist

Answer 2

Describe why you like Dr Pepper?

Question 3

The illustration below represents:

A) Validity
B) Reliability
C) Heterogeneity
D) Experimenter bias

Answer 3

Reliability

Question 4

The following is an example of __________ scale.
Advertising is . . .
$$\begin{array} { l l l l l l l l l } \text { Good } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Bad } \\\text { Useless } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Useful } \\\text { Interesting } & 1 & 2 & 3 & 4 & 5 & 6 & 7 & \text { Boring }\end{array}$$

A) Dichotomous scale
B) Likert scale
C) Forced-choice scale
D) Semantic differential scale

Question 5

A scale that has "strongly agree" and "strongly disagree" at the two ends is called __________.

A) Dichotomous scale
B) Likert scale
C) Forced-choice scale
D) Semantic differential scale

Question 6

The illustration below represents:

A) Validity
B) Reliability
C) Heterogeneity
D) Both (a) and (b)

Question 7

__________ is basically a judgment of validity by qualified researchers who are experts in methods of research.

A) Content validity
B) Face validity
C) Construct validity
D) Judgment validity

Question 8

__________ is a term used when researchers inspect the questions and determine that "on the surface" or "on face value" the questionnaire is measuring what it is supposed to measure.

A) Content validity
B) Face validity
C) Construct validity
D) Surface validity

Question 9

__________ is a method used to illustrate that a measurement is similar, related to, or associated with other variables of a theory.

A) Content validity
B) Face validity
C) Construct validity
D) Theoretical validity

Question 10

The illustration below represents:

A) Validity
B) Experimenter bias
C) Heterogeneity
D) Homogeneity

Question 11

The level of measurement typically used to measure temperature is __________.

A) Nominal level
B) Ratio level
C) Interval level
D) Ordinal level

Question 12

The level of measurement that is strictly used to indicate rank order is __________.

A) Nominal level
B) Ratio level
C) Interval level
D) Ordinal level

Question 13

The level of measurement typically used to measure height is __________.

A) Nominal level
B) Ratio level
C) Interval level
D) Ordinal level

Question 14

The level of measurement typically used to measure weight is __________.

A) Nominal level
B) Ratio level
C) Interval level
D) Ordinal level

Question 15

Open-ended questions are easy to quantify and analyze.

Question 16

There are three types of validity-face, content, and construct validity.

Question 17

When responding to a Likert questionnaire item, respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements.

Question 18

All ordinal scales are also interval scales.

Question 19

For a scale to be valid it also has to be reliable.

Question 20

To counteract researcher bias, some researchers use the double-barrel technique, in which neither subjects nor researchers know whether a given subject belongs to the control group.

Question 21

For a scale to be reliable it also has to be valid.

Question 22

Weight is typically measured using a ratio scale.

Question 23

All interval scales are also nominal scales.

Question 24

Face validity is basically a judgment of validity by qualified researchers who are experts in methods of research.

Question 25

Face validity is a term used when researchers inspect the questions and determine that "on the surface" or "on face value" the questionnaire is measuring what it is supposed to measure.

Question 26

Content validity is a method used to illustrate that a measurement is similar, related to, or associated with other variables of a theory.

Question 27

List five different types of close-ended questions that can be included on a survey.