Question 1

What is a reactive approach to an out of control problem often laden with uncertainty?&#10;A) Scanning&#10;B) Protective deployment&#10;C) Preventative control&#10;D) All of the above&#10;E) Crisis management.

Accepted Answer

Crisis management is a reactive approach often employed when problems are out of control and laden with uncertainty. It involves responding to a crisis after it has occurred, rather than taking proactive measures to prevent it.

Question 2

What is PESTLE?&#10;A) Political and economic&#10;B) An approach to environmental scanning&#10;C) Social and technological&#10;D) Legal and environmental&#10;E) An approach to solve a public relations challenge.

Accepted Answer

PESTLE is an acronym for Political, Economic, Social, Technological, Legal, and Environmental, and it is an approach used for environmental scanning to understand market growth or decline, business position, potential, and direction for operations.

Question 3

The five forces: competition in the industry, potential of new entrants into an industry, power of suppliers, power of customers, and threat of substitutes are known as:&#10;A) Porter's Five Forces&#10;B) PESTLE&#10;C) SWOT&#10;D) PRSA&#10;E) Newcomb's Five Forces.

Accepted Answer

Porter's Five Forces is a framework developed by Michael E. Porter that helps analyze the competitive forces within an industry, including competition, potential new entrants, supplier power, buyer power, and the threat of substitute products or services.

Question 4

Personal contacts, internal reports, conference papers, marketing-related information, and any internal research are:&#10;A) External sources of information&#10;B) Census data&#10;C) Statistical data&#10;D) Internal sources of information&#10;E) None of the above.

Accepted Answer

These items are examples of internal sources of information because they originate from within the organization itself, rather than being gathered from external entities or public data.

Question 5

--------- is a matter of concern for the organization. It is a public relations internal organizational or external environment challenge or opportunity.&#10;A) Situation&#10;B) Issue&#10;C) Hypothesis&#10;D) Research question&#10;E) None of the above.

Accepted Answer

An issue is a matter of concern for an organization and can represent a challenge or opportunity within its internal organizational structure or in its external environment, particularly in the context of public relations.

Question 6

What is SBI's Scan product?&#10;A) It is an extensive environmental scanning service&#10;B) It is the VALS&#10;C) It is the MBTI&#10;D) It is a Claritas service&#10;E) It involves post-purchase cognitive dissonance reduction.

Accepted Answer

SBI's Scan product is an extensive environmental scanning service designed to help businesses understand and adapt to external changes in their industry or market.

Question 7

This practice recognizes issues in advance their occurrence owing to regular situation monitoring.&#10;A) Reactive issue recognition&#10;B) Crisis responsive&#10;C) Proactive issue recognition&#10;D) Protective issue management&#10;E) None of the above.

Accepted Answer

Proactive issue recognition involves identifying potential problems before they occur through ongoing monitoring of the situation, allowing for preventive measures to be taken.

Question 8

What is a long-term proactive and systematic approach that monitors, anticipates, and evaluates issues that could impact the organization positively or negatively?&#10;A) Options assessment management&#10;B) Impact assessment&#10;C) Reactive management&#10;D) Issues management&#10;E) Crisis management.

Accepted Answer

Issues management is the correct answer because it involves a long-term, proactive, and systematic approach to monitor, anticipate, and evaluate issues that could impact an organization either positively or negatively. This approach helps organizations prepare for and address potential challenges before they escalate into crises.

Question 9

What is a public relations environment like the market for products, financial institutions, legislative branch of state governments, and the federal government?&#10;A) Situation&#10;B) Issue&#10;C) Challenge&#10;D) Opportunity&#10;E) None of the above.

Accepted Answer

The answer of What is a public relations environment like...

Question 10

What is called the monitoring and acquisition of information about events, trends, and relationships in an organization's external (and internal) environments, the knowledge of which assists management in planning the organization's future course of action?

A) Situation
B) Issue
C) Challenge
D) Opportunity
E) Environmental scanning.

Accepted Answer

Environmental scanning is the process of gathering, analyzing, and dispensing information for tactical or strategic purposes. It helps an organization understand the external influences and the need to adapt or prepare for changes.

Deck 5: Situational Analysis: Defining and Understanding the Public Relations Issue