Question 1

The same pitches can be emailed to a large group of journalists since the messages do not need to be customized.

Accepted Answer

While it may be tempting to send out mass emails with the same pitch, it is more effective to customize each message to the individual journalist and their specific interests or areas of coverage. This shows that you have taken the time to research their work and tailored your pitch to their needs, making them more likely to consider your story idea.

Question 2

What do PR professionals need to consider when organizing a press trip for international journalists? List four considerations.

Accepted Answer

No, pitch letters/emails should be customized to a specific journalist at a specific media outlet

Question 3

A public relations professional is setting up a ______ with a series of appointments for a company spokesperson to meet with journalists.&#10;A) media tour&#10;B) press conference&#10;C) press familiarization trip&#10;D) formal press reception

Accepted Answer

A media tour involves setting up a series of appointments for a company spokesperson to meet with journalists in different locations. This differs from a press conference, which is typically one event at a specific location, and a press familiarization trip, which usually involves taking journalists on a tour of a company's facilities or locations. A formal press reception is a less common term and typically refers to a social or networking event for journalists and industry professionals.

Question 4

Which term is generally used for a face-to-face meeting with a company spokesperson and a reporter, which is usually held in the reporter's office?&#10;A) Media reception&#10;B) Press familiarization trip&#10;C) Press conferences&#10;D) Editorial briefing

Accepted Answer

A face-to-face meeting with a company spokesperson and a reporter, usually held in the reporter's office, is commonly known as an editorial briefing. Media reception is an event where members of the media are invited to meet and network with representatives of a company or organization. Press familiarization trip is a type of event organized by a company or organization to give journalists an opportunity to visit a destination or experience a product or service. Press conferences are events where a company or organization makes an announcement or statement to the media and takes questions.

Question 5

____ are events where organizations make important announcements or provide updates to a group of journalists and usually address questions from reporters?&#10;A) Media tours&#10;B) Editorial briefings&#10;C) Press conferences&#10;D) Press familiarization trips

Accepted Answer

Press conferences are events where organizations make important announcements or provide updates to a group of journalists and usually address questions from reporters. Media tours are a type of press trip where journalists visit a location or organization to get an in-depth understanding of the subject matter. Editorial briefings are similar to press conferences but are usually smaller, more informal gatherings with a specific group of reporters. Press familiarization trips are also a type of press tour, where journalists are invited to experience a new product or service.

Question 6

Industry trade publications are among the most viable outlets to place bylined articles by experts and respected sources.

Accepted Answer

Industry trade publications often target a specific audience and provide valuable information to industry professionals. Bylined articles by experts and respected sources can enhance the publication's credibility and provide valuable insights for readers. Therefore, industry trade publications can be a viable outlet to place such articles.

Question 7

Op-eds are not considered exclusives, so the same article can be sent to multiple media outlets at the same time.

Accepted Answer

The answer of Op-eds are not considered exclusives, so the...

Question 8

Letters to the editor usually add another perspective, or strongly disagree or agree with previously published stories.

Accepted Answer

Letters to the editor are typically written to provide an additional perspective or to express agreement or disagreement with a previously published article or story.

Question 9

All journalists worldwide are able to accept press familiarization trips.

Accepted Answer

Journalists have their own ethical codes which may prevent them from accepting press familiarization trips as it could create a conflict of interest or compromise their journalistic integrity. Additionally, some media outlets may also have policies against accepting these trips.

Question 10

Statements can be issued to share timely commentary on internal or external topics, such as updates and points of view.

Accepted Answer

Statements can be used to share timely commentary on internal or external topics, such as updates and points of view. This can be done through press releases, official statements, blog posts, and social media updates, among other channels.

Question 11

Crisis-related statements usually contain the following four components: the facts, the process underway, the resources, and the compassion.

Accepted Answer

The answer of Crisis-related statements usually contain the following four...

Question 12

Formal invitations should be sent to media for timely news conferences.

Accepted Answer

The answer of Formal invitations should be sent to media...

Question 13

News conferences should be conducted sparingly and only for newsworthy events.

Accepted Answer

The answer of News conferences should be conducted sparingly and...

Question 14

List three recommended steps in preparing and writing op-eds.

Accepted Answer

The answer of List three recommended steps in preparing and...

Deck 12: Using Other Media Relations Techniques for Local or Global Campaigns