Deck 14: Shaping Speeches and Scripts

Question 1

Desirable speaking rates for speeches are between 120 to 160 words per minute.

Answer 1

True

Question 2

List five ways to write effectively for the ear (listeners) vs. writing content for readers.

Answer 2

See pages 357-359. Avoid acronyms; use active voice; use common contractions; apply a conversational tone; localize content; use more nouns than pronouns; round up numbers; use positive words; add pronunciation cues and prompts; avoid complex words; and place titles before people's names

Question 3

Which of the following would NOT be acceptable content for a public service announcement?

A) Celebrity appeals about a government health initiative
B) Resources offered by a nonprofit
C) Announcements serving community interests
D) New product launched by a company

Answer 3

D

Question 4

What does the term chryon mean?

A) Running time of a video segment
B) Text-based graphics on screen
C) Additional soundbite
D) Anchor close

Question 5

What does the term VO mean in a video script?

A) Voice over
B) Visual opening
C) Video opening
D) Visual on-screen

Question 6

Which one of the following components is optional in an audiovisual script for a video news release?

A) Running time of video segment
B) Names of sponsor and producer
C) Description of visual imagery
D) Suggested anchor opening and closing

Question 7

What has been a widely addressed issue about video news releases by the Center for Media and Democracy among others?

A) Usage of celebrities
B) Length of footage
C) Transparency of sponsor
D) Promotional messaging

Question 8

Which term refers to the nonverbal parts of a speech?

A) Proxemics
B) Paralanguage
C) Anaphora
D) Haptics

Question 9

Which one of the following is NOT a goal of an introductory speech?

A) Make the speaker feel welcomed
B) Excite the audience
C) Explain the relevance of the speaker
D) Repeat content of a resume/CV

Question 10

Which rhetorical technique did Martin Luther King Jr. employ in his "I Have a Dream" speech?

A) Anaphora
B) Paralanguage
C) Analogy
D) Eponym

Question 11

Public service announcements must be commercial, denominational, or political.

Question 12

Public service announcements can only be posted on an organization's website or YouTube channel.

Question 13

Audiovisual scripts are traditionally structured in two columns, one for visuals and the other for audio.

Question 14

Video news releases are widely used by all TV news programs worldwide.

Question 15

B-roll footage works effectively to accompany an on-air interview with a spokesperson on a TV program.

Question 16

Writers need to be mindful of nuances of voice and body language, particularly cultural differences, when writing speeches for themselves or others.

Question 17

Speech writers should not attempt to localize content for different audiences.

Question 18

Speech writers should use the passive voice more frequently.

Question 19

List four key points that you should know about a speaker you're preparing a speech for, particularly when the person is addressing an international audience.