Deck 7: Applying Consistency of Style

Question 1

Webster's English is also called U.S. or American English.

Answer 1

True

Question 2

List four reasons why stylebooks are important for PR writers.

Answer 2

See pages 173-174. Overall correctness, consistency, clarity, and concision. Specifics such as preferred spelling choices, descriptions of people, composition titles, technological terms, capitalization, abbreviations, punctuation, use of numbers, words to avoid, and words to edit.

Question 3

Which topic would NOT be covered in a customized style guide?

A) Messaging and tone guidelines
B) Human resources benefits
C) Selection of preferred dictionaries and stylebooks
D) Guidelines on usage of logo and visual brand identity

Answer 3

B

Question 4

Which style guide is most widely used by PR practitioners in the U.S.?

A) Chicago Manual of Style
B) Associated Press Stylebook
C) Wall Street Journal Style Guide
D) New York Times Manual of Style and Usage

Question 5

Which stylebook is NOT an example of one created by a media outlet?

A) Chicago Manual of Style
B) Economist Style Guide
C) Associated Press Stylebook
D) Guardian Style Guide

Question 6

Which word does NOT comply to American English spelling?

A) defense
B) pediatric
C) humor
D) traveller

Question 7

Which word does NOT comply to British English spelling?

A) centre
B) neighbour
C) fueled
D) pretence

Question 8

Which dictionary provides a historical evolution of words from obsolete to present usage?

A) Macquarie Dictionary
B) American Dictionary of the English Language
C) Dictionary of the English Language
D) Oxford English Dictionary

Question 9

Who was responsible for developing a new form of American English by departing from traditions in British usage and introducing new American words?

A) James Murray
B) Charles Merriam
C) Noah Webster
D) James Murray

Question 10

Customized style guides also can cover which version of English is used in specific geographic areas.

Question 11

Customized style guides only focus on verbal brand consistency.

Question 12

The Macquarie Dictionary set the standard for Australian English.

Question 13

Computer software programs only have two versions of English.

Question 14

If a word is in a dictionary, it is acceptable in business writing.

Question 15

Dr. Samuel Johnson was the primary editor of the first edition of what is now known as the Oxford English Dictionary.

Question 16

The lexicologist of the American Dictionary of the English Language was inspired by Benjamin Franklin and the newly independent U.S. to develop a distinctive American version of English.

Question 17

Dictionaries are published today with many variations of English beyond American and British English.

Question 18

Provide four reasons why stylesheets should be developed for global organizations.