Question 1

All public relations writing should convey an official and formal tone.

Accepted Answer

While some public relations writing may require a formal tone, it is not always necessary. The tone of the writing should match the situation and audience, and may vary from informal to formal depending on the circumstances.

Question 2

List four editing guidelines that can help writers communicate clearly for local or global audiences.

Accepted Answer

See pages 210 to 219. Edit nonstandard words; be mindful of idioms and slang; be sensitive to generational and transcultural gaps; delete superfluous words; avoid hype and superlatives; replace vague words with specifics; edit phrasal verbs for ESL/EFL speakers; edit negative language; use foreign words selectively; use right words for religions and nations; apply correct terms for gender, race, age, and sexual orientation; and use numbers and abbreviations carefully.

Question 3

Translating words into Chinese characters can done four ways: no adaptation in sound or meaning, sound adaptation, meaning adaptation, and dual adaptation.

Accepted Answer

This statement is true. Translating can be done with no changes to sound or meaning, or with adaptations to either or both. Dual adaptation involves both sound and meaning changes.

Question 4

Cultural blunders in translation can be avoided by hiring seasoned translators who are fluent in both languages and aware of cultural trends.

Accepted Answer

Cultural blunders in translation can be avoided by hiring seasoned translators who are fluent in both languages and aware of cultural trends. This ensures that the translator understands the nuances and cultural references of the source language and can accurately convey them in the target language without causing offense or misunderstanding.

Question 5

&#34;&#34;He is the very pine-apple of politeness!&#34;&#34; is an example of a malapropism.

Accepted Answer

A malapropism is a use of a word in a way that is incorrect but sounds similar to the intended word, often resulting in a humorous effect. In this case, "pine-apple" is used instead of "pinnacle," making it a malapropism.

Question 6

Gender-neutral terms, such as parents and spouses, are preferred over mothers and fathers and husbands and wives.

Accepted Answer

Using gender-neutral terms is more inclusive and respectful of all types of families and relationships.

Question 7

All cultures use prime symbols for feet (single ') and inches (double '')

Accepted Answer

Not all cultures use prime symbols for feet and inches. Some cultures use different symbols, while others use metric units instead.

Question 8

Humor has no borders and is universally understood.

Accepted Answer

Humor is often culturally specific, relying on language nuances, societal norms, and shared experiences that may not be universally understood across different cultures or regions.

Question 9

PR writers need to be careful using colloquialisms and regionalisms with broad audiences.

Accepted Answer

PR writers need to make sure that their language appeals to a broad audience and avoid using slang or other language that may not be universally understood.

Question 10

All audiences worldwide understand American football and baseball, so sports references should be used.

Accepted Answer

While American football and baseball are popular in certain regions, they are not universally understood by all audiences worldwide. It is important to consider the global reach of media and communication when using sports references.

Question 11

List four tips for proofreading copy.

Accepted Answer

The answer of List four tips for proofreading copy....

Deck 9: Sharpening Editing Skills for Global Audiences